Marketing Ops Analyst

Honeycomb; United States; À distance; USD 90 000 - 130 000; Plein temps

Résumé du poste

Honeycomb is a distributed company seeking a Revenue Operations professional to establish clear, data-driven visibility across marketing, sales, and customer success. You will own end-to-end funnel reporting, attribution definitions, and lead flow into Salesforce to drive informed decisions.

As part of the Revenue Operations team, you will collaborate with marketing, RevOps, and leadership to improve forecasting, accountability, and the single source of truth for key metrics.

Qualifications

• Experience building and maintaining full-funnel reports connecting marketing activity to opportunities and revenue.
• Ability to document and implement attribution models (marketing-led vs influenced).
• Familiarity with defining and publishing shared metric definitions as a single source of truth.

Responsabilités

• Build full-funnel reporting linking marketing activity in HubSpot to opportunities and revenue in Salesforce.
• Define and document attribution models and lead tagging (marketing-led, sales-led, SDR-led).
• Partner with marketing on lead scoring and flow into Salesforce.
• Improve measurement of campaign ROI to guide budgeting decisions.

Connaissances

HubSpot

Salesforce

Marketing analytics

BI dashboards

AI tools

Outils

HubSpot

Salesforce

Description du poste

What We’re Building

Honeycomb is a service for the near and present future, defining observability and raising expectations of what developer tools can do! We’re working with well known companies like HelloFresh, Slack, LaunchDarkly, and Vanguard and more across a range of industries. This is an exciting time in our trajectory, we’ve closed Series D funding, scaled past the 200-person mark, and were named to Forbes’ America’s Best Startups of 2022 and 2023!

If you want to see what we’ve been up to, please check out these blog posts and Honeycomb.io press releases.

Who We Are

We come for the impact, and stay for the culture! We’re a talented, opinionated, passionate, fiercely inclusive, and responsible group of bees. We have conviction and we strive to live our values every day. We want our people to do what they truly love amongst a team of highly talented (but humble) peers.

How We Work

We are a fully distributed company, which means we believe it is not where you sit, but how you deliver that matters most. We invest in our people and care about how you orient to our culture and processes. At the same time we imbue a lot of trust, autonomy, and accountability from Day 1. #LI-Remote Little more about the team: As we continue to strengthen alignment across our go-to-market teams, we're focused on building a more connected approach to how we measure, analyze, and forecast performance across the full customer journey, from the first website visit through sales engagement to closed-won revenue. This new role, within our Revenue Operations team, will help bring that vision to life by creating a clear, shared view of the funnel that marketing, sales, customer success, and leadership can use to make more informed decisions. As a new role, you'll have the opportunity to shape how we work, partnering closely with marketing, RevOps, and the broader revenue organization to improve visibility, forecasting, and accountability across the business.

What you’ll do in the role:

• Build full-funnel reporting that connects marketing activity in tools like HubSpot to opportunities and closed-won business in Salesforce, and make it visible to executives and teams across the organization
• Work with marketing and sales to define and document how attribution works, including what “influenced” versus “marketing-sourced” means and how leads are tagged as marketing-led, sales-led, or SDR-led
• Partner with marketing on lead scoring and how leads flow into Salesforce
• Improve how we measure campaign ROI so teams can see what worked, double down, and shift spend away from what didn’t
• Work with marketing and go-to-market teams to agree on shared metric definitions, and publish them as a single source of truth
• Build reports and dashboards with AI tools, refine them with stakeholder feedback, and publish final versions to our BI tool on a regular refresh schedule
• Dig into the data, including with AI, to surface patterns and insights nobody has asked about yet
• What you’ll bri