Marketing Ops Analyst: AI-Driven ROI & Insights

Honeycomb; United States; On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

100% covered medical, dental, vision

HSA, FSA

Unlimited PTO

Sabbatical

401K retirement plans

Life insurance

Paid parental leave

Adoption assistance

Home setup stipend

Development stipend

Equity

Job summary

Honeycomb is seeking a data-driven analytics professional to build end-to-end marketing and sales reporting. You will connect HubSpot activity to Salesforce opportunities, define attribution models, and collaborate with marketing on lead scoring and data flows.

Your work will enable executives to see ROI across campaigns and drive data-informed decisions. You will develop dashboards with AI enhancements, refresh them regularly, and explore unexpected patterns using Excel and BI tools.

Qualifications

• 3–5 years of experience in marketing, revenue operations, or a multi-hat go-to-market role.
• Bonus: ability to read SQL (writing not required).
• Curiosity about AI and how to use it in your analysis.

Responsibilities

• Build full-funnel reporting that connects marketing activity in HubSpot to opportunities and closed-won business in Salesforce, and make it visible to executives and teams across the organization.
• Define and document attribution: informed vs marketing-sourced, leads tagged as marketing-led, sales-led, or SDR-led.
• Partner with marketing on lead scoring and how leads flow into Salesforce.
• Improve measurement of campaign ROI so teams can see what worked and optimize spend.
• Publish shared metric definitions as a single source of truth.
• Build reports and dashboards with AI tools, refine with stakeholder feedback, and publish final versions on a regular refresh schedule.
• Analyze data with AI to surface patterns and insights not previously asked for.

Skills

Analytical skills

SQL knowledge

Marketing concepts

SaaS experience

Excel

BI tools

AI curiosity

Revenue operations

Tools

SQL

Excel

BI tools

Job description

Honeycomb is seeking a data-driven analytics professional to build end-to-end marketing and sales reporting. You will connect HubSpot activity to Salesforce opportunities, define attribution models, and collaborate with marketing on lead scoring and data flows.

Your work will enable executives to see ROI across campaigns and drive data-informed decisions. You will develop dashboards with AI enhancements, refresh them regularly, and explore unexpected patterns using Excel and BI tools.