Marketing Operations Specialist: Data-Driven Campaigns

Capstone-Search-Partners; Greenville (SC); Vor Ort; USD 55.000 - 85.000; Vollzeit

Zusammenfassung

Capstone-Search-Partners is partnering with a law firm to hire a Marketing Operations Specialist who will merge technology, data, and communications across the practice. You'll manage the CRM, run email campaigns, publish website content, and produce performance reports while collaborating with IT and vendors to improve tools and workflows.

The role emphasizes data quality, campaign execution, and actionable insights to guide marketing leadership and attorneys.

Qualifikationen

• Experience supporting marketing operations, technology, or digital marketing in a professional services environment.
• Comfort with CRM systems, email marketing platforms, website content management, and webinar technology.
• Strong attention to detail and data accuracy.
• Ability to interpret marketing metrics and communicate findings clearly.
• Curious, problem-solving approach to learning new systems.
• Excellent communication and cross-functional collaboration.
• Balanced organizational skills for recurring duties, campaigns, and events.

Aufgaben

• Provide high-level marketing and operations across internal and external communications for the firm.
• Maintain accurate client, prospect, and attorney contact records in the firm’s CRM. Identify duplicates, conduct routine data checks, and keep information organized and reliable.
• Bring client communications to life: Create targeted distribution lists, prepare email templates, and execute newsletters, client alerts, event invitations, and other campaigns. Monitor engagement and identify opportunities to improve results.
• Keep the firm’s digital presence fresh: Publish attorney blogs, announcements, and other website content, along with updates to the firm’s internal site. Ensure content is accurate, timely, and thoughtfully presented.
• Turn marketing activity into useful insights: Prepare reports on email engagement, website content, and social media performance to help marketing leadership make informed decisions.
• Make technology easier for others: Answer questions, troubleshoot day-to-day issues, develop clear instructions, and help attorneys and staff confidently use the firm’s marketing platforms.
• Coordinate registration, manage platform logistics, track attendance, and prepare post-event reports.
• Partner with IT and software vendors to resolve technical issues, document recurring challenges, and support improvements to marketing tools and workflows.

Kenntnisse

CRM systems

Email marketing

Website content management

Data analysis

Cross-functional collaboration

Attention to detail

Troubleshooting

Webinar technology

Jobbeschreibung

Capstone-Search-Partners is partnering with a law firm to hire a Marketing Operations Specialist who will merge technology, data, and communications across the practice. You'll manage the CRM, run email campaigns, publish website content, and produce performance reports while collaborating with IT and vendors to improve tools and workflows.

The role emphasizes data quality, campaign execution, and actionable insights to guide marketing leadership and attorneys.