Marketing Operations Specialist: Campaigns & Automation

Dun-; Florham Park (NJ); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Paid time off

Parental leave

Education assistance

401(k) with company match

Health & wellness benefits

Job summary

Dun & Bradstreet is hiring a Marketing Operations Associate in Florham Park, NJ to optimize marketing processes, manage automation, segmentation, and lead pipeline activities. You will support CRM data integrity, campaign execution, and performance analytics in a collaborative, data-driven environment.

The role emphasizes cross-functional coordination, process documentation, and compliance with data governance and privacy standards. A 2+ year track record in marketing operations is preferred.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in marketing operations or related roles.
• Experience developing and executing integrated marketing campaigns using digital tactics (email, web, social), events, webinars and emails as well as content creation.
• Basic understanding of lead management and campaign enablement.
• Excellent organizational, planning, and time management skills.
• Experience with CRM systems (e.g., Salesforce).
• Familiarity with marketing automation platforms (HubSpot, Marketo, Eloqua).
• Proficiency in Microsoft Office Suite.
• Ownership mindset and collaborative approach to driving success.
• Interest in continuous learning and stakeholder relationship building.

Responsibilities

• Assist in the execution of digital marketing campaigns across email, web, and social platforms.
• Support marketing automation workflows and help maintain lead scoring models.
• Help maintain customer segmentation data for targeted campaigns.
• Assist with lead and pipeline development processes, including data entry and quality checks.
• Monitor campaign performance and contribute to reporting and dashboard creation.
• Ensure data accuracy and integrity within CRM and marketing systems.
• Support compliance procedures by following data governance and privacy standards.
• Provide operational support for marketing technology tools and assist with troubleshooting.
• Contribute to process documentation and operational playbooks.
• Help coordinate vendor activities and track marketing-related contracts and budgets.

Skills

Marketing operations

CRM systems (Salesforce)

Marketing automation

Lead and pipeline development

Data segmentation

Reporting & dashboards

Organizational skills

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce

HubSpot

Marketo

Eloqua

Microsoft Office Suite

Job description

Dun & Bradstreet is hiring a Marketing Operations Associate in Florham Park, NJ to optimize marketing processes, manage automation, segmentation, and lead pipeline activities. You will support CRM data integrity, campaign execution, and performance analytics in a collaborative, data-driven environment.

The role emphasizes cross-functional coordination, process documentation, and compliance with data governance and privacy standards. A 2+ year track record in marketing operations is preferred.