Marketing Operations Manager - ABM & Automation Lead

Airwallex; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Airwallex is seeking a Marketing Operations Manager to design and execute automated B2B campaigns from San Francisco. You will work with global Marketing and Sales teams to drive ABM programs using Marketo and other platforms, manage landing pages and audiences, and ensure data privacy compliance.

You will optimize campaigns, nurture leads, and support day-to-day marketing operations while delivering measurable results for our global business customers.

Qualifications

• 5+ years of experience working with Marketing Automation tools (e.g. Marketo) and CRM systems (e.g. Salesforce), especially in a B2B environment.
• A track record of working with Marketing and Sales teams to deploy successful ABM campaigns.
• Strong analytical skills, a data driven orientation, and uncompromising attention to detail.
• Solid communication and collaboration skills, both internally and externally.
• Strong knowledge of HTML, CSS, JavaScript, and email design best practices, with hands-on experience building landing pages and email campaigns.
• Experience working across MarTech platforms such as Mutiny, Outreach, Marketo, Contentful, or similar tools.
• Portfolio required: Please prepare to include a portfolio showcasing relevant landing pages, email campaigns, or other digital marketing assets you have created during the interview process.

Responsibilities

• Design, build, and execute B2B marketing campaigns using Marketo, including email templates, workflows, segmentation, and automation rules. Oversee all technical aspects to make sure they are optimized for campaign success.
• Spin up landing pages using existing, team-maintained templates; maintain a strong working knowledge of landing page and email best practices.
• Build and manage target account audiences in Demandbase, Hightouch, Salesforce, and Marketo, and activate them across downstream channels by feeding audiences into LinkedIn, Google Ads, or Meta Ads for retargeting to drive ABM-focused marketing motions.
• Set up and execute outreach sequences in Outreach.io, including post-event automation.
• Execute (not architect) infrastructure tasks supporting mass email sending, such as warming up additional sending domains/inboxes as directed.
• Set up and test the webinar registration/routing system; QA lead routing after every lead upload to confirm records are routed correctly, catching errors before they reach the sales team.
• Own quality control on your own output: proactively flag ambiguous or risky sends (e.g., audience segments that include existing customers, or accounts owned by other regions) rather than sending on autopilot.
• Develop and implement complex automation workflows in Marketo, including lead nurturing, drip campaigns, and triggered communications.
• Provide day-to-day support to the US Marketing and Sales teams on the use of Marketo, Salesforce, Outreach, and Hightouch, following established best practices and playbooks.
• Ensure all ABM activities comply with data privacy regulations (e.g., GDPR) and internal security policies, particularly in handling and processing account data.

Skills

Marketing Automation

ABM strategies

Data analysis

Cross-functional collaboration

HTML/CSS/JS

Landing pages

Campaign optimization

Tools

Marketo

Salesforce

Outreach.io

Hightouch

Demandbase

LinkedIn Ads

Google Ads

Meta Ads

Job description

Airwallex is seeking a Marketing Operations Manager to design and execute automated B2B campaigns from San Francisco. You will work with global Marketing and Sales teams to drive ABM programs using Marketo and other platforms, manage landing pages and audiences, and ensure data privacy compliance.

You will optimize campaigns, nurture leads, and support day-to-day marketing operations while delivering measurable results for our global business customers.