Global ABX & Industry Marketing Lead

Zendesk, Inc.; San Francisco (CA); Hybrid; USD 148,000 - 222,000; Full time

Job summary

Zendesk, Inc. is seeking a strategic, hands-on marketing leader to scale the global ABX framework. You will turn account, buying-group, and intent insights into experiences that drive pipeline and stronger sales conversations.

You will build repeatable playbooks, lead paid media for priority accounts, and partner across marketing and sales to ensure global standards while enabling regional markets. This role blends AI-enabled tooling with rigorous human review.

Qualifications

• 5+ years of B2B SaaS marketing with ABM/industry/demand programs.
• Experience planning and activating 1:1, 1:few, or ABM paid media campaigns.
• Experience using ABM advertising platforms and CRM data to identify priority accounts.
• Proven ability to link marketing activity to measurable pipeline outcomes.
• Experience using AI-enabled marketing tools with human review.

Responsibilities

• Build and evolve global ABX operating model across 1:1 named accounts, 1:few cohorts, and scaled programs.
• Create playbooks, workflows, and templates for regional activation of accounts and industries.
• Lead paid media strategy for priority accounts, audiences, channels, and measurement.
• Develop global industry plays, campaign kits, and field enablement for regional teams.
• Collaborate with Marketing, Sales, Product Marketing, and Operations to align signals with Sales actions.
• Establish performance measures and improve programs based on results and feedback.

Skills

ABM marketing

Strategic planning

Paid media

Cross-functional collaboration

Campaign frameworks

AI-enabled tools

Clear communication

Bias for action

Tools

CRM

Influ2

Marketing automation

Job description

Zendesk, Inc. is seeking a strategic, hands-on marketing leader to scale the global ABX framework. You will turn account, buying-group, and intent insights into experiences that drive pipeline and stronger sales conversations.

You will build repeatable playbooks, lead paid media for priority accounts, and partner across marketing and sales to ensure global standards while enabling regional markets. This role blends AI-enabled tooling with rigorous human review.