Hybrid ABM & Marketing Operations Lead
XTM International
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Job summary
XTM Group is seeking a Marketing Operations Lead to own our marketing engine, ABM infrastructure, and analytics stack. Reporting to the CMO, you will manage HubSpot, web operations, and Looker reporting while building robust ABM dashboards and revenue attribution.
In this hybrid role, you’ll partner with cross-functional teams, mentor the Marketing Operations Manager, and deploy pragmatic AI workflows to improve efficiency and measurement across campaigns.
Qualifications
- Proven ABM experience with multi-channel ops.
- Advanced HubSpot portal management and web form experience.
- Strong BI skills with Looker or Looker Studio.
- Experience mapping customer journeys and form optimization.
- Familiarity with AI tools to automate workflows.
- Leads teams and aligns with executives.
Responsibilities
- Own ABM infrastructure and account-list segmentation.
- Design Looker dashboards to visualize full-funnel marketing performance, ABM progression, campaign ROI, and revenue attribution.
- Lead HubSpot and website management tasks, landing pages, forms, and automation workflows.
- Map and optimize end-to-end customer journeys across touchpoints.
- Deploy pragmatic AI and automation to streamline operations and boost campaign velocity.
- Mentor and develop the Marketing Operations Manager and ensure project ownership.
Skills
Tools
Job description
XTM Group is seeking a Marketing Operations Lead to own our marketing engine, ABM infrastructure, and analytics stack. Reporting to the CMO, you will manage HubSpot, web operations, and Looker reporting while building robust ABM dashboards and revenue attribution.
In this hybrid role, you’ll partner with cross-functional teams, mentor the Marketing Operations Manager, and deploy pragmatic AI workflows to improve efficiency and measurement across campaigns.
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