Marketing Operations Lead - HubSpot, Salesforce & AI

Adaptiva; Washington; On-site; USD 120,000 - 135,000; Full time

Benefits offered by this job

100% health insurance

Performance-based bonus

401(k)

Stock options

Job summary

Adaptiva is seeking a strategic and hands-on Marketing Operations Manager to own the systems, processes, and reporting powering our marketing team. This role will manage HubSpot, Salesforce CRM, AI tools, and the broader marketing technology stack to ensure seamless lead management, data integrity, and customer lifecycle operations.

The ideal candidate combines strong technical and analytical skills with a process-improvement mindset.

Qualifications

• 5+ years of Marketing Operations or Revenue Operations experience in a B2B SaaS environment.
• Hands-on expertise with HubSpot, Salesforce CRM, and marketing automation platforms.
• Experience building workflows, automations, and scalable marketing processes.

Responsibilities

• Own and optimize the marketing tech stack (HubSpot, Salesforce, Gong, and related platforms).
• Translate business processes into scalable workflows, automations, and system integrations.
• Build and maintain marketing dashboards, reporting, and KPI tracking.
• Evaluate, implement, and manage marketing technologies, vendors, and AI-powered solutions.
• Develop AI-driven automations to improve productivity and efficiency.
• Manage integrations and data quality across marketing and sales systems.
• Partner with Revenue Operations and Sales Operations to align processes and reporting.
• Document and improve marketing workflows, governance, and best practices.
• Build and optimize landing pages, forms, and campaign infrastructure.
• Drive user adoption through training, onboarding, and ongoing support.
• Identify opportunities to leverage new technologies and AI to enhance marketing performance and scalability.
• Provide user enablement, training, and ongoing support for marketing systems.

Skills

HubSpot

Salesforce CRM

Marketing automation

Analytics & reporting

Tools

Gong

AI tools

Job description

Adaptiva is seeking a strategic and hands-on Marketing Operations Manager to own the systems, processes, and reporting powering our marketing team. This role will manage HubSpot, Salesforce CRM, AI tools, and the broader marketing technology stack to ensure seamless lead management, data integrity, and customer lifecycle operations.

The ideal candidate combines strong technical and analytical skills with a process-improvement mindset.