Marketing Operations Lead for AI-Driven Growth

Klaviyo; San Francisco (CA); On-site; USD 132,000 - 198,000; Full time

Job summary

Klaviyo is seeking a Marketing Operations Lead to own and optimize marketing systems, processes, and integrations that power our inbound and demand generation engine. You will drive high-quality handoffs to Sales, manage workflows, scoring, and routing, and partner across teams to accelerate product-led and sales-assisted motions.

The role emphasizes hands-on configuration of marketing automation, data flow, and funnel operations, with a focus on AI-enabled improvements, accuracy, and

Qualifications

• 8+ years of experience in marketing operations or GTM operations in a B2B environment.
• Hands-on experience managing marketing automation platforms, including workflows, lifecycle stages, scoring, and routing.
• Strong working knowledge of CRM concepts (leads, contacts, accounts, opportunities) and data flows across GTM systems.
• Comfortable working with funnel and handoff metrics (conversion rates, response time, acceptance rates) to drive operational improvements.
• Curious and practical about AI and automation, with experience testing ways to improve speed, accuracy, or scale.
• Highly organized, execution-focused, and comfortable operating in fast-moving, ambiguous environments while owning outcomes end to end.

Responsibilities

• Act as the primary marketing operations partner to the Inbound Sales team, ensuring high-quality handoffs.
• Own day-to-day configuration, troubleshooting, and optimization of the marketing automation platform.
• Build and maintain workflows, lifecycle automation, and event-based logic supporting inbound and product-led growth.
• Own lead and PQL scoring models and routing logic to ensure fast, accurate delivery to the right sales teams.
• Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals (web, product, form, behavioral).
• Support audience creation, segmentation, and funnel experimentation to improve conversion from first touch to sales-ready demand.
• Monitor inbound funnel performance and identify opportunities to improve volume quality, speed, and efficiency.
• Monitor handoff metrics (e.g., response time, acceptance rates) and drive continuous improvement.
• Own core marketing system integrations with CRM and other GTM tools, ensuring data accuracy and sync health.
• Manage a large and evolving marketing technology stack, including tool setup, integrations, permissions, troubleshooting, vendor coordination, and evaluation of new capabilities as needs evolve.
• Experiment with automation and AI-powered capabilities to reduce manual work and improve process speed, accuracy, and scalability.

Skills

Marketing operations

Marketing automation

CRM concepts

Data flow and analytics

AI and automation curiosity

Tools

Marketing automation platform

CRM systems

Job description

Klaviyo is seeking a Marketing Operations Lead to own and optimize marketing systems, processes, and integrations that power our inbound and demand generation engine. You will drive high-quality handoffs to Sales, manage workflows, scoring, and routing, and partner across teams to accelerate product-led and sales-assisted motions.

The role emphasizes hands-on configuration of marketing automation, data flow, and funnel operations, with a focus on AI-enabled improvements, accuracy, and