Marketing RevOps Lead: Data, Automation & Growth

Linnworks-; Louisville (KY); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

401(k) match

Medical plan

Dental plan

Vision plan

Flexible spending accounts

Paid time off 20 days

Company holidays 10

Sick days 14

Volunteer days

Job summary

Linnworks is seeking a Revenue Operations Manager for Marketing to partner with the team in building scalable processes and analytics. You will own the Marketing Operations framework, drive automation, and ensure tight integration with Pardot and Salesforce Account Engagement.

You will manage the lead lifecycle, campaign operations, data governance and reporting, partnering with Sales, Marketing and BI to improve funnel visibility and pipeline metrics.

Qualifications

• 3+ years in Marketing Operations or Revenue Operations or similar role
• Experience owning Pardot / Salesforce Account Engagement
• Experience with Salesforce-connected marketing processes and CRM data
• Strong understanding of B2B lead-to-opportunity funnel and Marketing-to-Sales
• Experience with lead lifecycle management, campaign operations, attribution and funnel reporting

Responsibilities

• Act as the primary Revenue Operations partner to Marketing, translating business priorities into scalable processes, systems, data and reporting solutions
• Own and continuously improve our Marketing Operations framework across technology, automation, governance and measurement
• Own Pardot / Salesforce Account Engagement from a Marketing Operations perspective and ensure the wider MarTech stack is integrated and governed
• Manage and improve the lead lifecycle including capture, scoring, routing, nurture, recycling, ownership and Marketing-to-Sales handoffs
• Own campaign operations and standards including structure, taxonomy, UTMs, segmentation, automation and QA
• Improve Marketing data quality through enrichment, deduplication, field governance and consent management
• Identify and implement AI and automation opportunities across Marketing and the wider GTM organization
• Partner with Salesforce and BI teams to improve funnel, attribution, campaign and pipeline reporting
• Use performance data to identify conversion gaps, risks and opportunities across the funnel
• Lead cross-functional Marketing Operations initiatives from requirements to adoption

Skills

Marketing Operations

Pardot / Salesforce

CRM data management

Lead lifecycle management

Campaign operations

Data governance

Automation

Cross-functional collaboration

Tools

Salesforce

Pardot

Gong

ZoomInfo

Clay

Qualified

Job description

Linnworks is seeking a Revenue Operations Manager for Marketing to partner with the team in building scalable processes and analytics. You will own the Marketing Operations framework, drive automation, and ensure tight integration with Pardot and Salesforce Account Engagement.

You will manage the lead lifecycle, campaign operations, data governance and reporting, partnering with Sales, Marketing and BI to improve funnel visibility and pipeline metrics.