Marketing Operations Lead — AI-Driven Growth & Automation

Baxter Planning Systems, Inc.; Austin (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

Baxter Planning Systems, Inc. is seeking a Marketing Operations Manager to own and optimize our marketing technology ecosystem, campaign operations, marketing automation, and AI-powered workflows.

This hands-on role combines building campaigns, optimizing workflows, launching automations, and training users to improve marketing performance. You will partner with Marketing, Sales Development, Sales, and Revenue Operations to ensure campaigns run flawlessly, leads flow through the funnel, and data

Qualifications

• 5+ years of Marketing Operations experience in a B2B SaaS environment.
• Experience with 6sense or another Account-Based Marketing platform.
• Hands-on experience administering HubSpot (preferred) or Marketo.
• Strong Salesforce experience supporting Marketing organizations.
• Experience administering Sales Engagement platforms such as Outreach or Salesloft.
• Experience building and optimizing marketing automation, lifecycle management, and campaign execution.
• Experience leveraging AI tools to improve marketing productivity.

Responsibilities

• Own and optimize Baxter Planning's marketing technology stack, including HubSpot, Salesforce, 6sense, Outreach, ZoomInfo, LinkedIn Sales Navigator, Folloze, and other platforms.
• Build, optimize, and maintain marketing automation workflows for lead generation, nurturing, lifecycle progression, segmentation, scoring, routing, and campaign execution.
• Ensure clean, accurate, and scalable data across marketing technologies and integrations.
• Evaluate and implement new marketing technologies and AI capabilities to improve productivity and personalization.
• Administer and optimize integrated marketing campaigns from planning through launch, optimization, and reporting.
• Manage assets, audience segmentation, QA, scheduling, deployment, and post-campaign reporting.
• Manage webinar and event operations including registrations, Salesforce synchronization, follow-up readiness, and reporting.
• Develop onboarding, training, documentation, and best practices for Marketing, BDR, and Sales teams.

Skills

Marketing operations

ABM/6sense

HubSpot administration

Salesforce

Sales engagement platforms

Campaign execution

AI capabilities

Tools

HubSpot

Salesforce

6sense

Outreach

Salesloft

LinkedIn Sales Navigator

Folloze

ZoomInfo

Job description

Baxter Planning Systems, Inc. is seeking a Marketing Operations Manager to own and optimize our marketing technology ecosystem, campaign operations, marketing automation, and AI-powered workflows.

This hands-on role combines building campaigns, optimizing workflows, launching automations, and training users to improve marketing performance. You will partner with Marketing, Sales Development, Sales, and Revenue Operations to ensure campaigns run flawlessly, leads flow through the funnel, and data