Director, Marketing Operations/Project Management

Baxter Planning Systems, Inc.; Austin (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

Baxter Planning Systems, Inc. is seeking a Marketing Operations Manager to own and optimize our marketing technology ecosystem, campaign operations, marketing automation, and AI-powered workflows.

This hands-on role combines building campaigns, optimizing workflows, launching automations, and training users to improve marketing performance. You will partner with Marketing, Sales Development, Sales, and Revenue Operations to ensure campaigns run flawlessly, leads flow through the funnel, and data

Qualifications

• 5+ years of Marketing Operations experience in a B2B SaaS environment.
• Experience with 6sense or another Account-Based Marketing platform.
• Hands-on experience administering HubSpot (preferred) or Marketo.
• Strong Salesforce experience supporting Marketing organizations.
• Experience administering Sales Engagement platforms such as Outreach or Salesloft.
• Experience building and optimizing marketing automation, lifecycle management, and campaign execution.
• Experience leveraging AI tools to improve marketing productivity.

Responsibilities

• Own and optimize Baxter Planning's marketing technology stack, including HubSpot, Salesforce, 6sense, Outreach, ZoomInfo, LinkedIn Sales Navigator, Folloze, and other platforms.
• Build, optimize, and maintain marketing automation workflows for lead generation, nurturing, lifecycle progression, segmentation, scoring, routing, and campaign execution.
• Ensure clean, accurate, and scalable data across marketing technologies and integrations.
• Evaluate and implement new marketing technologies and AI capabilities to improve productivity and personalization.
• Administer and optimize integrated marketing campaigns from planning through launch, optimization, and reporting.
• Manage assets, audience segmentation, QA, scheduling, deployment, and post-campaign reporting.
• Manage webinar and event operations including registrations, Salesforce synchronization, follow-up readiness, and reporting.
• Develop onboarding, training, documentation, and best practices for Marketing, BDR, and Sales teams.

Skills

Marketing operations

ABM/6sense

HubSpot administration

Salesforce

Sales engagement platforms

Campaign execution

AI capabilities

Tools

HubSpot

Salesforce

6sense

Outreach

Salesloft

LinkedIn Sales Navigator

Folloze

ZoomInfo

Job description

For more than 30 years, Baxter Planning has helped the world's leading manufacturers transform their Service Supply Chains. We combine deep domain expertise with AI-powered technology to help customers optimize inventory, improve service levels, and reduce operational costs.

As Baxter Planning continues to grow, we are looking for a Marketing Operations Manager to own and optimize our marketing technology ecosystem, campaign operations, marketing automation, and AI-powered workflows.

This is a highly hands-on individual contributor role for someone who enjoys building, optimizing, and continuously improving marketing operations. You'll personally build campaigns, optimize workflows, launch automations, troubleshoot systems, train users, and identify new ways to improve marketing performance through technology and AI.

You'll partner closely with Marketing, Sales Development, Sales, and Revenue Operations to ensure campaigns execute flawlessly, leads move efficiently through the funnel, and marketing technology enables growth.

We're looking for someone who enjoys solving problems, learning new technologies, experimenting with AI, and creating scalable processes that allow marketing teams to move faster and smarter.

Why Join Baxter Planning?

Own our modern marketing technology ecosystem

Help shape our AI-enabled marketing strategy

Build operational excellence across Marketing

Marketing Technology and Automation

Own and optimize Baxter Planning's marketing technology stack, including HubSpot, Salesforce, 6sense, Outreach, ZoomInfo, LinkedIn Sales Navigator, Folloze, and other marketing platforms.

Build, optimize, and maintain marketing automation workflows supporting lead generation, nurturing, lifecycle progression, segmentation, scoring, routing, and campaign execution.

Ensure seamless integrations across marketing technologies while maintaining clean, accurate, and scalable data.

Evaluate and implement new marketing technologies and AI capabilities that improve productivity, personalization, and campaign effectiveness.

Leverage AI tools to automate repetitive tasks, improve data quality, accelerate campaign execution, and increase operational efficiency.

Operations, Execution, and Optimization

Own operational execution of integrated marketing campaigns from planning through launch, optimization, and reporting.

Manage campaign assets, audience segmentation, list management, QA, scheduling, deployment, and post-campaign reporting.

Manage webinar and event operations including registrations, attendee management, Salesforce campaign synchronization, follow‑up readiness, and reporting.

Continuously improve campaign execution processes to increase speed, quality, and scalability.

AI & Agentic BDR Operations

Administer and optimize Sales Engagement platforms including Outreach and future agentic BDR technologies.

Support deployment and governance of AI-powered prospecting capabilities.

Monitor AI‑assisted outbound performance and recommend workflow improvements.

Help define how AI and human sellers work together to maximize pipeline generation.

Monitor performance, data integrity, and pipeline impact of AI‑assisted outbound and prospecting motions.

Data & Analytics

Build dashboards and reporting in HubSpot and Salesforce that provide visibility into:

• Campaign performance
• Pipeline contribution
• Lead quality
• Marketing ROI

Analyze campaign performance and recommend improvements based on data.

Maintain accurate campaign attribution and marketing reporting.

Translate marketing data into actionable recommendations for leadership.

Marketing Enablement

Serve as the internal expert for Marketing technology platforms.

Deliver onboarding, office hours, documentation, and hands‑on training for Marketing, BDR, and Sales teams.

Develop best practices and documentation for campaign execution and marketing systems.

Support adoption of new tools and AI capabilities across the organization.

Process Improvement

Standardize campaign structures, naming conventions, workflows, and operational processes.

Improve lead routing, lifecycle management, scoring, segmentation, and data quality.

Document scalable operating procedures.

Continuously identify opportunities to improve marketing operations through automation and AI.

Requirements

• 5+ years of Marketing Operations experience in a B2B SaaS environment
• ~ Experience with 6sense or another Account-Based Marketing platform
• ~ Hands‑on experience administering HubSpot (preferred) or Marketo
• ~ Strong Salesforce experience supporting Marketing organizations
• ~ Experience administering Sales Engagement platforms such as Outreach or Salesloft
• ~ Experience building and optimizing:
• ~ Marketing automation
• ~ Lifecycle management
• ~ Experience owning campaign execution from planning through reporting
• Strong understanding of marketing attribution and funnel analytics
• Comfortable presenting to groups and delivering user training
• Experience leveraging AI tools to improve marketing productivity

Experience Working In a Private Equity-backed Company.

Experience in B2B SaaS or enterprise software environments.

A hands‑on builder who enjoys executing as much as planning

Passionate about marketing technology and AI

Detail-focused without losing sight of business outcomes

Collaborative across Marketing, Sales, BDR, and Revenue Operations