Marketing Operations Lead - AI-Driven Growth Engine

Autodesk; Atlanta (GA); On-site; USD 76,000 - 136,000; Full time

Job summary

Autodesk is seeking a Marketing Operations Manager to lead the operational backbone of the Informed Design & Industrialized Construction Marketing portfolio. You’ll build scalable operating models, establish measurement and attribution frameworks, and drive pipeline contribution in partnership with Sales.

You will translate marketing strategy into repeatable processes, design governance for data privacy and brand standards, and scale an AI-enabled marketing engine in a high-growth environment.

Qualifications

• 5–8 years of experience in marketing operations or marketing technology within a B2B environment.
• Hands-on Salesforce CRM experience with reliable lead flow, data integrity, and reporting.
• Experience designing lead capture, routing, scoring, lifecycle stages, and Sales handoff.
• Ability to translate strategy and experimentation into scalable operational frameworks.
• Strong analytical and problem-solving skills to interpret signals and drive improvement.
• Experience collaborating with Sales, RevOps, and centralized operations in a B2B GTM context.
• Strong communication and documentation skills to enable cross-functional adoption.
• Comfortable working independently in ambiguous, fast-evolving environments.

Responsibilities

• Serve as the primary marketing operations owner for the Industrialized Construction & Informed Design portfolio, including process design, lifecycle management, measurement frameworks, and systems alignment.
• Identify and implement AI-enabled automation, segmentation, reporting, or workflow enhancements that improve speed, data quality, and decision-making while ensuring responsible AI usage and governance alignment.
• Partner with central Marketing Ops, Sales, and Product Marketing to align tooling, lifecycle definitions, governance, and execution standards.
• Design and maintain reliable lead capture, routing, scoring, and lifecycle management frameworks that ensure data integrity and seamless Sales handoff.
• Develop and maintain reporting frameworks and dashboards that provide visibility into campaign performance, experimentation outcomes, lifecycle conversion, pipeline impact, and marketing ROI.
• Establish campaign tracking, automation, UTM governance, and measurement standards to ensure consistency and performance visibility across initiatives.
• Enable rapid experimentation while maintaining governance, compliance, and best practices including data privacy, brand standards, and platform integrity.
• Identify operational gaps and proactively recommend scalable solutions.

Skills

CRM platforms

Salesforce

Lead management

Lead scoring

Lifecycle management

Data analytics

Cross-functional collaboration

Communication

Autonomy

Marketing operations

B2B marketing

Tools

Marketo

Airtable

Job description

Autodesk is seeking a Marketing Operations Manager to lead the operational backbone of the Informed Design & Industrialized Construction Marketing portfolio. You’ll build scalable operating models, establish measurement and attribution frameworks, and drive pipeline contribution in partnership with Sales.

You will translate marketing strategy into repeatable processes, design governance for data privacy and brand standards, and scale an AI-enabled marketing engine in a high-growth environment.