Marketing Operations Lead

In Good Taste Wines; Seattle (WA); Remote; USD 52,000 - 78,000; Full time

Job summary

In Good Taste Wines is seeking a Marketing Coordinator to manage influencer partnerships, campaigns, and content across channels. You will draft agreements, write briefs, organize content, and coordinate emails/SMS campaigns for a cohesive brand voice.

Remote within the United States, you will maintain calendars, review influencer deliverables, and support analytics with the Director of Marketing. Must be able to appear on camera and edit basic video content.

Qualifications

• 3+ years of experience in marketing coordination, operations, or influencer marketing.
• Excellent organization and follow-through to manage many pieces.
• Strong writing for briefs, influencer comms, and social copy.
• Experience scheduling email/SMS campaigns in Klaviyo, Attentive, Mailchimp, or similar.
• Hands-on experience managing organic social media for a brand.
• Basic video editing skills in CapCut, Premiere Pro, or similar.
• Comfort appearing on camera with product.
• Confident with project management tools and shared calendars.

Responsibilities

• Draft influencer agreements using templates; track terms, deliverables, usage rights, and payment.
• Write clear creative briefs covering messages, product details, deliverables, deadlines, and brand guidelines.
• Coordinate incoming influencer content; review for brand fit and required disclosures; request revisions.
• Organize and file approved content for easy reuse across channels.
• Maintain the marketing calendar; add content, launches, sends, and deadlines.
• Schedule email and SMS campaigns; check links, segments, send times; ensure delivery.
• Track tasks and deadlines; flag risks of slipping.
• Plan, schedule, publish organic posts across social channels.
• Monitor comments/messages; respond or escalate as needed.
• Share basic performance updates on what's working.
• Manage shared marketing inboxes; handle inquiries and routing.
• Video content: Edit short ad videos from existing footage; film product on camera for ads and social content.

Skills

Influencer marketing

Marketing coordination

Strong writing

Project management

Video editing basics

On-camera comfort

Tools

Klaviyo

Attentive

Mailchimp

Job description

What you'll do

• Influencer partnershipsDraft influencer agreements using company-approved templates, and track terms, deliverables, usage rights, and payment.
• Write clear creative briefs covering key messages, product details, deliverables, deadlines, and brand guidelines.
• Coordinate incoming influencer content: track deliverables, review for brand fit and required disclosures, and request revisions.
• Organize and file approved content so it's easy to find and reuse across channels.

Calendar and campaign execution

• Maintain the marketing calendar, adding content, launches, sends, and deadlines as they're confirmed
• Schedule email and SMS campaigns, check links, segments, and send times, and confirm everything goes out as planned.
• Track tasks and deadlines across projects and flag anything at risk of slipping.

Organic social media

Plan, schedule, and publish organic posts across our social channels.

• Monitor comments and messages, and respond or elevate as needed.
• Share basic performance updates on what's working.

Inbox and communications

• Manage shared marketing inboxes, including influencer, partnership, and general marketing inquiries.
• Respond, route, and follow up so nothing falls through the cracks.
• Video contentEdit short ad videos from existing footage for paid and organic social media.
• Film yourself on camera with our products for ads and social content.

What you bring

• 3+ years of experience in marketing coordination, marketing operations, influencer marketing, or a similar role.
• Exceptional organization and follow-through. You manage many moving pieces without dropping any.
• Strong writing skills for creative briefs, influencer communication, and social copy.
• Experience scheduling email and SMS campaigns in platforms such as Klaviyo, Attentive, Mailchimp, or similar.
• Hands‑on experience managing organic social media for a brand.
• Basic video editing skills in tools such as CapCut, Premiere Pro, or similar.
• Comfort appearing on camera with product.
• Confidence working with project management tools and shared calendars.

Nice to have

• Experience at a fast growing CPG brand
• Experience with modern systems such as Shopify, Klaviyo, Attentive, Meta Ads, Google Ads, TikTok, Youtube

Details

• Reports to: Director of Marketing
• Employment type: Full-time
• Location: Fully Remote, Must live within the U.S.