Marketing Strategist

YLT7; Los Angeles (CA); On-site; USD 41,000 - 48,000; Full time

Job summary

YLT7, a fast-growing consumer brand startup based in Los Angeles, seeks a Marketing Strategist (Growth & Brand) to own marketing efficiency, prioritization, and campaign strategy across channels. You will shape plans, guide a team, and report results to leadership, with a growth path toward Marketing Lead as the team scales.

You will evaluate performance, diagnose underperforming campaigns, and drive a data-informed growth roadmap for multiple brands, balancing quick wins with long-term brand

Qualifications

• 3-6 years in marketing with a growth, brand or strategy focus.
• Strong analytical skills: read data, find why and make a recommendation.
• Hands-on depth in at least one channel and working knowledge of others.
• Strong brand sense and ability to plan campaigns fitting brand identity.
• Understanding of TikTok, Instagram, short-form content and creator trends.
• Excellent communicator who can brief teams and present to leadership.
• Ownership mindset and ability to prioritize with incomplete information.
• Interest in mentoring others over time.

Responsibilities

• Evaluate performance across social, influencer, email, paid and e‑commerce; recommend where to invest or cut.
• Identify root causes of underperforming campaigns and set actionable plans.
• Shape campaign concepts, calendars and launch plans per brand voice.
• Turn data and trends into a tested growth roadmap across the portfolio.
• Brief executors, set KPIs and review output quality.
• Deliver concise performance reports with clear recommendations.
• Track category and competitor trends and turn insights into opportunities.

Skills

Analytical skills

Channel depth

Communication

Ownership mindset

Tools

Shopify

Klaviyo

Meta Ads Manager

GA4

Wrike

Job description

Job Title: Marketing Strategist (Growth & Brand)

About Us

YLT7 is a fast-growing consumer brand startup based in Los Angeles and Hong Kong, building a portfolio of modern lifestyle and e-commerce brands. We operate lean and fast, where ideas quickly become campaigns, content, partnerships, and customer experiences.

About the Role

This is the strategic brain of our marketing function. You will judge marketing efficiency across our brands and channels, decide where to focus effort and spend, and define what to do next. You’ll work directly with leadership, shape campaign plans, and direct a team of channel executors and assistants who carry out the work.

This role is designed with a clear growth path to Marketing Lead as the team scales. You don’t need prior team-management experience, but you should have the judgment and communication skills to grow into it.

You don’t need to be the best at every channel, but you should understand each well enough to compare them fairly and make the call on where to invest.

Application Requirement

Portfolio or work samples are required: a strategic recommendation, performance analysis, or campaign retrospective that shows your reasoning and the outcome. Applications without samples will not be considered.

What You’ll Own

• Marketing Efficiency & Prioritization: Evaluate performance across social, influencer, email, paid, and e-commerce. Recommend which channels and brands deserve more investment, which need fixing, and which to cut.


• Diagnosis & Next Steps: Identify the root causes behind underperforming campaigns and set clear, prioritized action plans.


• Campaign & Brand Strategy: Shape campaign concepts, promotional calendars, and launch plans that fit each brand’s positioning and voice.


• Growth Roadmap: Turn data, audience insights, and trends into a testing and growth roadmap across the portfolio.


• Direction of Executors: Brief channel executors and assistants, set KPIs, and review output quality.


• Reporting: Deliver concise performance reports and recommendations with a clear point of view.


• Market & Competitor Insight: Track category, audience, and competitor trends and turn them into opportunities.

What We’re Looking For

• 3-6 years in marketing, ideally DTC, e-commerce, or consumer brands, with a growth, brand, or strategy focus


• Strong analytical skills: you read performance data, find the “why,” and make a clear recommendation


• Hands‑on depth in at least one channel (social, influencer, email/CRM, paid, or e-commerce) and working knowledge of the rest


• Strong brand sense and the ability to plan campaigns that fit brand identity


• Strong understanding of TikTok, Instagram, short‑form content, and creator trends


• Excellent communicator who can brief teams and present to leadership


• Ownership mindset, comfortable making prioritization calls with incomplete information


• Interest in leading and mentoring others over time

Nice to Have

• Experience with Shopify, Klaviyo, Meta Ads Manager, or GA4


• Agency or startup experience across multiple channels or brands


• Experience working with freelancers, agencies, or junior team members


• Familiarity with Wrike or similar project management tools


• Pay: $30-35 per hour, depending on experience and skill set


• Clear growth path with opportunities to take on greater ownership