Integrated Marketing Manager

The Mom Project; United States; Remote; USD 60,000 - 100,000; Full time

Benefits offered by this job

Health Insurance

401K Enrollment

Paid Leave

Flexible Work Hours

Job summary

An innovative firm is seeking a results-driven Integrated Digital Marketing Manager to lead their marketing efforts. This role focuses on crafting and executing multi-channel strategies to enhance brand awareness, engagement, and customer retention. The ideal candidate will possess a deep understanding of digital trends and data analytics, driving impactful campaigns that resonate with audiences. With a commitment to pioneering new marketing approaches, this position offers the chance to make a significant impact in a dynamic environment. If you are passionate about digital marketing and eager to contribute to a forward-thinking team, this opportunity is perfect for you.

Qualifications

• 3-5+ Jahre Erfahrung im digitalen Marketing mit Schwerpunkt auf Social Media und E-Mail-Marketing.
• Starke Kenntnisse in Google Ads, LinkedIn Ads und anderen Werbeplattformen.

Responsibilities

• Planung und Optimierung bezahlter Werbekampagnen über verschiedene Plattformen.
• Entwicklung und Durchführung von E-Mail-Marketingkampagnen zur Steigerung der Kundenbindung.
• Analyse von Leistungskennzahlen zur Optimierung digitaler Marketinginitiativen.

Skills

Digital Marketing

Social Media Management

Media Buying

A/B Testing

Data Analysis

Creative Thinking

Ability To Meet Deadlines

Advertising Campaigns

Customer Retention

Tools

Salesforce Marketing Cloud

Canva

Google Analytics

Meta Business Suite

Klaviyo

HubSpot

Mailchimp

Job description

Exact compensation may vary based on skills, experience, and location.

30 hrs/wk

Contract (1099)

Remote work: yes (100%)

Travel: not required

Start date: February 12, 2025

End date: February 12, 2026

Superpower

Marketing

Capabilities

Digital Marketing, Social Media Management, Media Buying

Preferred Skills

• A/B Testing
• Ability To Meet Deadlines
• Advertising Campaigns
• Brand Awareness
• Brand Messaging
• Branding
• Canva (Software)
• Content Marketing
• Creative Thinking
• Customer Retention
• Data Analysis
• Graphic Design
• Marketing Automation
• Multitasking
• Newsletters
• Salesforce Marketing Cloud
• Social Media

Preferred Industry Experience

Advertising

5 - 8 years experience

At our company, we specialize in creating meaningful connections between brands and their audiences. We see beyond the typical agency-client relationship, aiming to meet the diverse needs of our clients with innovative solutions. As we continue to grow and redefine industry standards, we are expanding our team to further our mission.

About the Role:

We are looking for a results-driven Integrated Digital Marketing Manager to lead our organic social media, paid media, and email marketing efforts. This role is responsible for developing and executing multi-channel marketing strategies that drive brand awareness, engagement, lead generation, and customer retention. The ideal candidate is a strategic thinker with a deep understanding of digital trends, data analytics, and audience engagement across platforms.

About the Department:

The Media Department here is dedicated to pioneering new ways to engage consumers and client partners. Operating at the crossroads of B2B and B2C marketing, our goal is to transform client perceptions and make them indispensable in their respective markets. We leverage data-driven insights to craft campaigns that set new standards in marketing innovation, driving significant engagement and loyalty.

Key Responsibilities:

• Plan, launch, and optimize paid advertising campaigns across platforms (Google Ads, Meta, LinkedIn, TikTok, etc.).
• Conduct A/B testing on ad creatives, audience targeting, and messaging to improve performance.
• Manage budgets efficiently to maximize ROI and track key performance metrics.
• Develop and execute email marketing campaigns, including automated workflows, newsletters, and promotional emails.
• Optimize email performance through segmentation, personalization, and A/B testing.
• Maintain and grow the email database while ensuring compliance with best practices (GDPR, CAN-SPAM, etc.).
• Develop and execute a content strategy that aligns with brand messaging and business goals.
• Manage day-to-day posting and community engagement team members, and performance tracking across social media platforms (Instagram, LinkedIn, TikTok, etc.).
• Analyze audience insights and trends to optimize organic social efforts.
• Track and report key performance indicators (KPIs) for all digital marketing initiatives.
• Use data insights to refine strategies and improve conversion rates across channels.
• Collaborate with creative and content teams to ensure consistent messaging and branding.

About You:

• 3–5+ years of experience in digital marketing, with expertise in social media, paid media, and email marketing.
• Strong knowledge of Google Ads, Meta Business Suite, LinkedIn Ads, and other ad platforms.
• Experience with email marketing platforms such as Klaviyo, HubSpot, Mailchimp, or Salesforce Marketing Cloud.
• Proficiency in Google Analytics, Meta Insights, and other analytics tools.
• Ability to develop data-driven strategies to improve engagement and ROI.
• Strong project management skills with the ability to multitask and meet deadlines.
• Excellent communication and creative thinking skills.

Preferred Qualifications:

• Experience with SEO and content marketing.
• Familiarity with CRM and marketing automation tools.
• Basic knowledge of graphic design tools (Canva, Adobe Suite) is a plus.

We offer competitive compensation and benefits tailored to the needs of our employees. This role is remote, with compensation varying based on the candidate's location and experience. Additionally, new hires are eligible for health insurance, 401K enrollment, and paid leave after 90 days of employment.

We look forward to welcoming a dynamic and strategic leader to our team who is ready to make a significant impact in our industry and beyond.

All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have U.S. residency at the time of application.

If you are a person with a disability needing assistance with the application, or at any point in the hiring process, please contact us at [e-mail].

Screening Questions

• How many years of experience do you have in paid media strategy?
• How many years of experience do you have managing organic social media?
• Are you within commuting distance to New York City?
• How many years of experience do you have with E-commerce tracking?