Marketing Manager

Educo LLC; United States; Remote; USD 70,000 - 120,000; Full time

Benefits offered by this job

100% remote work environment

Competitive compensation

Direct collaboration with founder

Job summary

Educo LLC is seeking a Marketing Manager to design, launch, and optimize multi-channel campaigns that drive traffic, generate leads, and convert them into paying customers.

You will own strategy, execution, and performance tracking across paid ads, email, social, and partnerships, working closely with the founder, creative team, and product leads.

Qualifications

• Proven experience managing successful multi-channel marketing campaigns.
• Strong understanding of direct-response marketing and funnel strategy.
• Experience with paid ad platforms (Meta Ads, Google/YouTube Ads, TikTok Ads).
• Knowledge of CRM and marketing automation tools (HubSpot, Mautic, Klaviyo, or similar).
• Analytical mindset with ability to interpret data and make decisions based on it.
• Strong copywriting and creative direction skills.
• Familiarity with A/B testing, conversion rate optimization, and offer creation.
• Ability to work quickly, iterate often, and adapt to changing priorities.
• Bonus: Experience in the info-product, online course, or digital education space.

Responsibilities

• Develop and execute marketing campaigns across paid ads (Facebook, Instagram, YouTube, TikTok), organic social, email, and partnerships.
• Manage funnel performance from top-of-funnel awareness to bottom-of-funnel conversions.
• Create and optimize landing pages, ad creatives, and sales copy in collaboration with the creative team.
• Build, segment, and nurture email lists for maximum engagement and conversion.
• Analyze campaign performance metrics, A/B test creatives, and adjust strategies to improve ROI.
• Coordinate with video, design, and product teams to ensure consistent messaging and brand alignment.
• Manage marketing budgets, allocate spend strategically, and track return on investment.
• Research market trends, competitor activity, and audience behavior to uncover new opportunities.
• Implement tracking and analytics to monitor performance (HubSpot, Google Analytics, Facebook Pixel, Hyros, etc.).
• Experiment with new growth channels and creative approaches.

Skills

Multi-channel marketing

Direct-response marketing

Analytics

A/B testing

Copywriting

Creative direction

Funnel strategy

Tools

HubSpot

Google Analytics

Facebook Pixel

Klaviyo

Mautic

Job description

The Marketing Manager will be responsible for designing, launching, and optimizing multi-channel marketing campaigns that drive traffic, generate leads, and convert them into paying customers. You'll be working closely with the founder, creative team, and product leads to make sure every campaign is aligned with our growth goals. This is a hands-on, high-impact role where you'll own the strategy, execution, and performance tracking of marketing initiatives across paid ads, email, social, and more.

Key responsibilities

• Develop and execute marketing campaigns across paid ads (Facebook, Instagram, YouTube, TikTok), organic social, email, and partnerships.
• Manage funnel performance from top-of-funnel awareness to bottom-of-funnel conversions.
• Create and optimize landing pages, ad creatives, and sales copy in collaboration with the creative team.
• Build, segment, and nurture email lists for maximum engagement and conversion.
• Analyze campaign performance metrics, A/B test creatives, and adjust strategies to improve ROI.
• Coordinate with video, design, and product teams to ensure consistent messaging and brand alignment.
• Manage marketing budgets, allocate spend strategically, and track return on investment.
• Research market trends, competitor activity, and audience behavior to uncover new opportunities.
• Implement tracking and analytics to monitor performance (HubSpot, Google Analytics, Facebook Pixel, Hyros, etc.).
• Experiment with new growth channels and creative approaches.

Qualifications & skills

• Proven experience managing successful multi-channel marketing campaigns.
• Strong understanding of direct-response marketing and funnel strategy.
• Experience with paid ad platforms (Meta Ads, Google/YouTube Ads, TikTok Ads).
• Knowledge of CRM and marketing automation tools (HubSpot, Mautic, Klaviyo, or similar).
• Analytical mindset with ability to interpret data and make decisions based on it.
• Strong copywriting and creative direction skills.
• Familiarity with A/B testing, conversion rate optimization, and offer creation.
• Ability to work quickly, iterate often, and adapt to changing priorities.
• Bonus: Experience in the info-product, online course, or digital education space.

Why join us

• Full creative ownership of campaigns and growth strategy.
• Direct collaboration with the founder and creative team.
• A chance to work with cutting-edge tools, tracking systems, and automation platforms.
• 100% remote work environment with full autonomy.
• Clear, high-impact role with measurable results.
• Competitive compensation based on skill, performance, and leadership scope.