Manager, Integrated Marketing

POV Beauty; Los Angeles (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

point of view beauty is seeking a Manager of Integrated Marketing to orchestrate cross-channel launches and ensure every initiative launches on time, fully resourced, and coordinated across retail, social commerce, influencer, DTC, and IRL. Based in Los Angeles, this role operates in-person four days a week within a fast-moving beauty brand.

You will own the integrated marketing calendar, drive cross-functional GTM readiness, and manage end-to-end campaigns from kickoff to recap across Sephora,

Qualifications

• 4–6 years in integrated marketing, brand marketing, marketing operations, or campaign management.

Responsibilities

• Own the integrated marketing calendar and ensure on-time launches across channels.
• Manage cross-functional partnerships and follow-up on GTM timelines and ownerships.
• Lead end-to-end campaigns across Sephora, Ulta, TikTok Shop, and DTC.
• Coordinate events, activations, or brand partnerships from logistics to on-site delivery.
• Create clear creative briefs for cross-functional teams and ensure timely asset flow.
• Track performance, status, and launch-readiness; provide actionable insights.

Skills

Integrated marketing

Brand marketing

Campaign management

Retail marketing

Event management

Project management

Creative briefs

Cross-functional collaboration

Communication

Tools

Asana

Monday

Notion

Google Workspace

Excel

Job description

point of view beauty is redefining makeup prep with high-performance, skincare-infused solutions designed to simplify routines and deliver flawless, long-lasting results. Founded by beauty creator and makeup artist Mikayla Nogueira and industry veteran Ani Hadjinian, in partnership with Imaginary Ventures, point of view beauty merges cutting-edge Korean formulations with advanced U.S. skincare innovation to create intuitive, multitasking products that enhance both makeup application and skin health. Built on the belief that everyone deserves to feel confident in their beauty routine, point of view empowers individuals to master their own artistry at home – because beauty is all about your point of view.

We launched on March 26, 2025, and sold out in under 24 hours. Now, we’re on a mission to take this brand to the next level.

About this role

As Manager of Integrated Marketing, you are the connective tissue of the marketing organization. You make sure every major initiative launches on time, fully resourced, and coordinated across every channel — retail, social commerce, influencer, DTC, and IRL. You keep every cross-functional team on track through our go-to-market process, driving follow-up on open items, owning and updating the integrated marketing calendar, running campaigns end to end, and keeping information, assets, and approvals flowing so every team has what it needs, when it needs it.

You report to the Senior Director of Integrated Marketing, who sets the strategy; you make it happen. This is deliberately not a single-channel seat — it’s the seat that makes every channel work together. You’ll work with everyone, by design: Social Commerce, Influencer & Community, Creative Ops, Account Management + Sales, Education, and our retail partners.

This role is based in our Los Angeles office and works in person 4 days a week — at the center of the day-to-day cross-functional flow the job depends on.

What You’ll Own

Cross-Channel Launch & Campaign Management

• Own the integrated marketing calendar — build it, keep it updated in real time, and make it the single source of truth for every launch, promotion, retail window, IRL moment, and cultural tentpole across channels
• Run a regular calendar update cadence with cross-functional teams so dates, owners, and dependencies stay current, and flag changes or conflicts as soon as they surface
• Own marketing execution and cross-functional coordination across major initiatives — keeping the cross-channel plan moving and every launch on track
• Help every cross-functional team stay on track through the GTM process — timelines, owners, deliverables, and launch-readiness checkpoints
• Partner with the Senior Director of Integrated Marketing on follow-up — chasing open items, confirming next steps after GTM meetings, and making sure decisions turn into action across teams
• Run campaigns end to end, from kickoff through launch and recap, across Sephora, TikTok Shop, DTC, social, and influencer
• Spot conflicts, gaps, and dependencies early — so launches don’t turn into last-minute fire drills

IRL Moments & Brand Partnerships

• Execute IRL moments and brand partnerships — events, dinners, launches, pop-ups, and collaborations — with strategy set by the Senior Director and execution owned by you
• Manage event and partnership logistics: vendors, budgets, run-of-show, guest lists, assets, and on-site execution
• Coordinate with Influencer & Community and Education when an event is also a creator, community, or education moment
• Recap every activation with results, learnings, and recommendations for next time

Trade & Retail Marketing Execution

• Execute retailer marketing programs and promotions, including dotcom and in-store visual merchandising, for Sephora and other retail partners
• Partner with Account Management + Sales to turn retailer needs into marketing action
• Own trade-marketing execution until a dedicated Trade Marketing / Account Management Coordinator joins, then hand off the recurring load while retaining marketing execution

Creative Briefing, Creative Ops & Asset Flow

• Write and own creative briefs for IRL moments and brand partnerships — clear, on time, and tied to the business objective
• Work closely with Creative Ops to make sure every cross-functional team is getting its creative briefs in on time, flagging gaps and late briefs before they put a launch at risk
• Route retailer and visual merchandising needs to the right owners
• Run the marketing asset, information, and approval flow so internal and retailer teams have what they need, when they need it
• Partner with copy and education leads on content for Sephora, TikTok Shop dotcom, and in-store

Performance Tracking & Reporting

• Track Sephora and TikTok Shop marketing performance and launch-readiness across initiatives
• Build and maintain launch trackers, status updates, and recaps that give leadership a clear, real-time view of where things stand
• Turn results into recommendations that sharpen the next launch

Cross-Functional Partnership

• Support brand, influencer, and social commerce initiatives where your strengths add value — flexing across channels as priorities shift
• Work daily with Social Commerce (launches), Influencer & Community (creator and community moments), Creative Ops (brief timing and asset flow), Account Management + Sales (retailer needs), and Education (copy and training content)
• Bring structure to a fast-moving team: clear owners, clean hand-offs, and fewer dropped balls

This role has significant runway. As initiatives scale, it grows from Manager into Senior Manager, Integrated Marketing — and, as the integrated marketing function expands, into a more senior integrated marketing leadership seat.

What Success Looks Like

In 30 Days

You’ve met every cross-functional partner, learned how launches, approvals, and assets flow today, and taken ownership of the integrated marketing calendar. You and the Senior Director of Integrated Marketing are aligned on priorities, and you’ve identified the biggest hand-off gaps and bottlenecks.

In 60 Days

You’re running at least one launch end to end. The integrated marketing calendar is fully up to date and on a regular update cadence, a launch-readiness tracker and status cadence are in place, creative briefs from every team are landing with Creative Ops on time, and retailer marketing requests have a clear path to the right owners.

In 90 Days

Launches are going out on time and fully resourced. Hand-offs between Social Commerce, Influencer & Community, Creative Ops, and Account Management are clean, and leadership has a clear, real-time view of every major initiative. You’ve executed or are actively running at least one IRL moment or brand partnership.

In 6 Months

You’re the go-to person for how marketing gets done at POV. The integrated marketing calendar is the trusted source of truth every team plans from. Fire drills are down, cross-functional partners trust the process, and Sephora and TikTok Shop launches run on a repeatable playbook. Senior leadership time goes to strategy — because execution is in your hands.

Requirements

• 4–6 years in integrated marketing, brand marketing, marketing operations, or campaign management, ideally in beauty, wellness, fashion, or consumer
• Proven track record running multi-channel launches end to end — you’ve kept many workstreams, owners, and deadlines moving at once
• Exceptional organization and project management — you build the tracker, run the meeting, and follow up until it’s done
• Experience with retail marketing (Sephora, Ulta, or similar) and/or social commerce launches (TikTok Shop)
• Experience executing events, activations, or brand partnerships from logistics through on-site delivery
• Strong creative-briefing skills — you can translate a business goal into a brief that creative teams can run with
• Clear, concise written and verbal communication; comfortable updating senior leadership and cross-functional partners
• A collaborative, low-ego operator who builds trust across teams and keeps a calm head in fast-moving moments
• A genuine interest in Gen-Z marketing and creator culture
• Comfortable with project management tools (Asana, Monday, Notion, or similar) and Google Workspace / Excel
• Based in (or relocating to) the Los Angeles area and able to work from our LA office 4 days a week

Nice to Have

• Brand-side experience at a high-growth, creator-led, or DTC beauty brand
• Experience managing marketing budgets and vendor relationships
• Familiarity with retailer marketing calendars, dotcom merchandising, and in-store VM processes
• Experience working alongside influencer and social commerce teams