Marketing Manager

Cosmetic Executive Women UK Limited.; United States; À distance; GBP 60 000 - 90 000; Plein temps

Résumé du poste

Cosmetic Executive Women UK Limited is seeking a Marketing Manager to own the marketing strategy across brand development, digital marketing, e-commerce and creative campaigns. This fully remote role targets growth in brand awareness, customer engagement and business results.

You will drive integrated campaigns, manage Klaviyo email marketing and CRM, and collaborate with internal teams to deliver high-quality, on-brand activity across digital channels.

Qualifications

• Marketing experience in beauty, skincare, cosmetics, or beauty tech.
• Experience developing strategies and delivering integrated campaigns.
• Strong digital marketing, social media, content marketing and brand development.
• Klaviyo experience, esp. email automation and lifecycle marketing.
• Experience with Shopify and e-commerce platforms.
• Content creation using Photoshop, CapCut or similar tools.
• Strong understanding of acquisition, engagement, retention and conversion metrics.
• Creative, commercially minded with attention to detail and storytelling.
• Ability to work independently and manage multiple projects in a fast-paced env.
• Interest in emerging technologies and AI-powered tools.
• Strong communication and collaboration skills.

Responsabilités

• Develop and own the overall marketing strategy aligned with growth targets.
• Lead campaigns across digital channels, social, email, content and CRM.
• Manage email marketing and lifecycle flows using Klaviyo.
• Drive e-commerce activity with Shopify and optimise the online journey.
• Create engaging social content and short-form video assets.
• Analyse marketing performance and optimise ROI and campaigns.
• Collaborate with partners, creators and internal teams.

Connaissances

Beauty/Skincare Marketing

Marketing strategy

Digital marketing

Brand development

Klaviyo experience

Shopify/e-commerce

Content creation

Photoshop/CapCut

AI-powered tools

Communication & collaboration

Outils

Klaviyo

Shopify

Photoshop

CapCut

Description du poste

We are currently recruiting for a creative and commercially minded Marketing Manager to join a growing global beauty and beauty technology brand. This fully remote role offers the opportunity to take ownership of marketing strategy across brand development, digital marketing, e-commerce and creative campaigns, helping to drive brand awareness, customer engagement and business growth.

Our client is an ambitious, growing global brand operating across beauty and beauty technology. The business combines beauty, skincare, cosmetics and technology, with a strong focus on brand development, digital marketing, e-commerce, customer engagement and creative innovation.

As Marketing Manager, you will take ownership of the wider marketing strategy, combining strategic thinking with a hands-on approach to deliver integrated campaigns across digital channels. The role spans brand development, social media, email and CRM, content creation, e-commerce, product launches, influencer collaborations and brand partnerships.

You will use customer insights and performance data to optimise acquisition, retention, conversion and overall marketing effectiveness, while bringing fresh ideas to a growing and fast-paced business.

Responsibilities

• Develop and deliver the overall marketing strategy in line with business objectives and growth targets.
• Strengthen brand positioning, storytelling and consistency across marketing channels.
• Plan and execute integrated campaigns across social media, email, content and other digital platforms.
• Lead campaigns from initial concept and creative development through to execution, measurement and optimisation.
• Manage Klaviyo email marketing and CRM activity, including automated customer lifecycle flows and retention campaigns.
• Develop engaging social and digital content, including visual assets and short-form video.
• Use Shopify to support e-commerce marketing activity and identify opportunities to improve the online customer journey and conversion rates.
• Analyse marketing performance, customer insights and key metrics to improve ROI and campaign effectiveness.
• Support product launches, promotional activity, influencer collaborations and strategic brand partnerships.
• Explore emerging content formats, trends and AI-powered tools to enhance creative output and marketing efficiency.
• Collaborate with internal teams, external partners, creators and relevant stakeholders to deliver high-quality, on-brand activity.

Requirements

• Proven marketing experience within beauty, skincare, cosmetics or beauty technology.
• Experience developing marketing strategies and delivering integrated campaigns.
• Strong knowledge of digital marketing, social media, content marketing and brand development.
• Hands-on Klaviyo experience, particularly email automation and customer lifecycle marketing.
• Experience with Shopify and e-commerce platforms.
• Content creation capability using Photoshop, CapCut or similar creative tools.
• Strong understanding of customer acquisition, engagement, retention, conversion and marketing performance metrics.
• A creative and commercially minded approach with strong attention to detail and an eye for visual storytelling.
• Ability to work independently, manage multiple projects and take ownership of initiatives in a fast-paced environment.
• Interest in emerging technologies and AI-powered creative tools.
• Strong communication and collaboration skills.