Marketing Analytics & Insights Specialist

General Electric Credit Union; Cincinnati (OH); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Paid time off (PTO)

401k with match

Tuition reimbursement

Volunteer time off

On-site clinics

Job summary

General Electric Credit Union is seeking a Marketing Analyst in Cincinnati to combine marketing insight with performance analysis and reporting. You will analyze campaigns, member behavior, and product usage to guide strategy, optimize campaigns, and drive growth.

You will develop dashboards, standard metrics, and data-informed recommendations for cross-functional audiences. The role emphasizes data storytelling, collaboration with stakeholders, and ensuring data integrity while supporting

Qualifications

• 3–5 years of experience in marketing analytics, business intelligence, data analysis.
• Additional coursework or certifications in marketing analytics, business intelligence, or data visualization are a plus.

Responsibilities

• Ensure analytics, reporting, and insights align to strategic goals and business needs.
• Gather requirements with stakeholders, define success measures, and bridge business intent with data.
• Collaborate on centralized reporting resources that can be shared and scaled.
• Analyze marketing, member, and performance data to uncover actionable insights.
• Develop data-informed recommendations to solve marketing and business challenges.
• Evaluate campaign performance and ROI with testing and analysis.
• Support persona development, lifecycle marketing, and acquisition/retention strategies.
• Turn complex data into clear narratives for diverse audiences.
• Establish benchmarks and standardized metrics for reporting quality.
• Create dashboards and scalable reporting to track KPIs.

Skills

Power BI

SQL

Advanced Excel

Marketing Analytics

Data Visualization

Campaign Measurement

Stakeholder Collaboration

Data Governance

Education

Bachelor's in Marketing

Bachelor's in Analytics

Bachelor's in Statistics

Bachelor's in Communications

Related Field Degree

Job description

General Electric Credit Union is seeking a Marketing Analyst in Cincinnati to combine marketing insight with performance analysis and reporting. You will analyze campaigns, member behavior, and product usage to guide strategy, optimize campaigns, and drive growth.

You will develop dashboards, standard metrics, and data-informed recommendations for cross-functional audiences. The role emphasizes data storytelling, collaboration with stakeholders, and ensuring data integrity while supporting