Marketing Operations Architect: CMP & DAM

SouthState Bank; Winter Haven (FL); Hybrid; USD 68,000 - 109,000; Full time

Job summary

SouthState Bank is seeking a Marketing Operations Specialist to own and optimize CMP and DAM platforms, ensuring governance, data quality, and efficient marketing workflows. The role collaborates across MarCom, Compliance, IT, and external partners to improve visibility and adoption of marketing assets.

You will configure processes, support users, and drive continuous improvement in a regulated environment while expanding DAM as a sales enablement tool for the bank.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Information Systems, Information Science, or related field; equivalent professional experience may be considered.
• 3+ years in marketing operations, content operations, digital asset management, or similar role within a marketing technology environment.
• Experience administering or configuring at least one content marketing or DAM platform (Optimizely CMP/DAM preferred).
• Demonstrated ability to design marketing workflows, forms, templates, permissions, and approvals; experience with operational reporting.
• Experience building taxonomy, metadata, folder structures, and asset lifecycle controls.

Responsibilities

• Administer the Optimizely CMP, including forms, templates, workflows, approvals, and reporting.
• Administer Optimizely DAM, including asset intake, metadata, taxonomy, and expiration controls.
• Analyze workflows, identify bottlenecks, document requirements, and implement improvements.
• Maintain taxonomy, metadata, naming conventions, and asset lifecycle governance.
• Create user documentation, provide onboarding and training, and support adoption across teams.
• Monitor platform adoption and performance, present findings, and support roadmap execution.
• Own tasks and adapt to changing priorities in a regulated marketing environment.

Skills

CMP Administration

DAM Administration

Workflow Design

Governance

Training & Support

Data Quality

Cross-functional collaboration

Analytics & Reporting

Stakeholder management

Regulatory/compliance

Education

Bachelor's degree

Tools

Optimizely CMP

Optimizely DAM

Adobe Workfront

Asana

Job description

SouthState Bank is seeking a Marketing Operations Specialist to own and optimize CMP and DAM platforms, ensuring governance, data quality, and efficient marketing workflows. The role collaborates across MarCom, Compliance, IT, and external partners to improve visibility and adoption of marketing assets.

You will configure processes, support users, and drive continuous improvement in a regulated environment while expanding DAM as a sales enablement tool for the bank.