Marketing Operations Manager

Texas Trust Credit Union; Arlington (TX); Presencial; USD 90.000 - 120.000; Jornada completa

Descripción de la vacante

Texas Trust Credit Union is seeking a Marketing Manager to lead end-to-end acquisition campaigns and optimize digital advertising across platforms. The role requires coordinating cross-functional teams, managing calendars, and delivering data-driven insights to leadership in a fast-paced environment.

Ideal candidates bring 4+ years in marketing operations or growth, strong communications, and proficiency with marketing tech and analytics.

Formación

• Bachelor’s degree in Communications, PR, Marketing or related field preferred.
• Fast-paced, detail-oriented with strong time management.
• Able to lead collaborative processes among diverse teams.
• Strategic thinker with clear communication to varied audiences.
• Commitment to diversity and credit union values.
• Knowledge of digital advertising, social media, content marketing, and the new member journey.
• Familiarity with marketing tech, platforms, analytics.
• Experience with email marketing, marketing automation, and campaign management.
• Strong presentation and meeting leadership skills.
• Proficient in MS Office and Adobe Creative Suite.

Responsabilidades

• Lead end-to-end acquisition campaigns.
• Manage campaign routing, approvals, timelines, and cross-functional workflows.
• Manage and optimize digital ads across Google, Meta, programmatic.
• Maintain and manage campaign, communication, and email calendars.
• Lead weekly prioritization and timeline meetings.
• Oversee workflow accountability across Creative, Digital Systems, Data, and Operations.
• Run launch readiness checks and quality-control processes.
• Assist in developing strategic marketing plans with objectives, audiences, messages, channel strategies, and metrics.
• Stay informed of emerging marketing technologies and trends.
• Build weekly, monthly, and quarterly performance reports.
• Translate data trends into insights and actionable recommendations.
• Present performance narratives to leadership with clarity.
• Monitor funnel health from lead gen to onboarding and activation.
• Translate technical requirements into marketing-friendly language.
• Collaborate with Creative to align messaging with strategy and performance.
• Work with Data partners to ensure reporting accuracy.
• Build strong cross-functional relationships to improve speed and quality.
• Direct and oversee the efforts of external agencies and resources as needed.
• Practice and bring to life our “Yes And…” culture.
• Comply with regulations and law requirements.
• Perform various other duties as assigned.

Conocimientos

Marketing operations

Campaign management

Digital advertising

Cross-functional collaboration

Data-driven marketing

Communications

Project management

Time management

Detail-oriented

MS Office

Adobe Creative Suite

Email marketing

Marketing automation

Educación

Bachelor's degree in Communications/PR/Marketing or related field

Herramientas

Microsoft Office

Adobe Creative Suite

Descripción del empleo

• Job Category Marketing Manager
• Employee Type Exempt - FT

Description

Role Responsibilities:

• Lead end-to-end execution of acquisition campaigns;
• Manage campaign routing, approvals, timelines, and cross-functional workflows;
• Manage and optimize digital ads across platforms (Google, Meta, programmatic);
• Maintain and manage campaign, communication, and email calendars;
• Lead weekly prioritization and timeline meetings;
• Oversee workflow accountability across Creative, Digital Systems, Data, and Operations;
• Run launch readiness checks and quality-control processes;
• Assist in developing strategic marketing plans that define objectives, target audiences, key messages, channel strategies, success metrics, and timelines;
• Stay informed of emerging marketing technologies, channel trends, and performance marketing best practices;
• Build weekly, monthly, and quarterly performance reports;
• Translate data trends into clear insights and actionable recommendations;
• Present performance narratives to leadership with clarity and confidence;
• Monitor funnel health from lead generation to onboarding and activation;
• Translate technical requirements from Digital Systems into marketing-friendly language;
• Collaborate with Creative to align messaging with strategy and performance;
• Work with Data partners to ensure reporting accuracy;
• Build strong, healthy cross-functional relationships that improve speed and quality;
• Direct and oversee the efforts of external agencies and resources as needed.
• Practice and bring to life our “Yes And… culture;
• Comply with established regulations and law requirements;
• Perform various other duties as assigned.

Requirements

Required Experience

• Minimum of 4 years of experience in marketing operations, growth, or digital marketing, preferably in the financial services industry;
• Experience managing complex campaigns with multiple moving parts;
• Experience managing digital advertising campaigns across Google, Meta, display, or similar platforms.
• Experience collaborating across multiple departments and stakeholders.
• Experience using marketing performance metrics to evaluate and optimize results.

Skills, Education and/or Certifications Required

• Bachelor's degree (B.A./B.S.) in Communications, Public Relations, Marketing, or a related field preferred;
• Must thrive in a fast-paced environment, possess good time management skills, and be very detail-oriented;
• Must be able to work well with individuals and groups that often have conflicting opinions, while consistently leading collaborative processes, workflow, teamwork and communications;
• The position requires a resourceful and strategic thinker with sensitivities to the nuances and complexities of communication to acutely diverse audiences;
• Must possess a commitment to diversity and the credit union’s mission, vision, and core values;
• Understanding of current marketing and communications trends, including digital advertising, social media, content marketing, and communications for the new member journey;
• Familiarity with marketing technologies, platforms, systems, and analytics;
• Experience with email marketing, marketing automation, and campaign management platforms;
• Skilled in big-picture thinking and strategic planning as well as presenting new ideas, strategies, and initiatives both proactively and responsively;
• Detail-oriented awareness and execution;
• Effective project management with competing timelines, priorities, and limited budgets;
• Excellent written and verbal communication skills, the ability to give presentations, lead meetings, and contribute to groups and gatherings of varied sizes;
• Ability to operate creatively, strategically, and consciously in a dynamic organization with many communication considerations rooted in culture and tradition;
• Professional demeanor, even under pressure;
• Proficient in the use of Microsoft Office applications (Word, Excel, PowerPoint) and Adobe Creative Suite.

Texas Trust Credit Union is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.