Marketing Operations Manager

Clearwater Analytics; New York (NY); On-site; USD 102,000 - 144,000; Full time

Benefits offered by this job

Health insurance

401(k)

PTO

Parental leave

Medical leave

Job summary

Clearwater Analytics is seeking a strategic Marketing Operations Manager to own the marketing tech stack, data workflows, and analytics that drive top-of-funnel performance through pipeline close. You will partner with Sales, RevOps, and Marketing leadership to design scalable processes that capture, score, route, and action leads, while continuously improving conversion rates and pipeline contribution.

This role requires hands-on leadership, project management, and a curiosity about emerging

Qualifications

• 7+ years in Marketing Operations within a B2B SaaS or high-growth tech environment.
• 7+ years working with marketing automation platforms (Marketo) and CRM systems (Salesforce).
• Proven track record managing inbound lead funnel operations (scoring, routing, MQL-to-pipeline).
• Strong analytical and data storytelling skills to translate data into executive-ready insights.
• Project management proficiency for multiple large cross-functional initiatives.
• Curiosity about AI tools and emerging martech; ability to integrate into workflows.
• Comfortable with ambiguity, fast-moving environments, and building processes from scratch.

Responsibilities

• Own end-to-end marketing tech stack including CRM, MAP, ABM, analytics, and enrichment tools.
• Drive integrations and automation to enhance campaign execution and data flow.
• Evaluate, implement, and optimize martech to improve efficiency and performance.
• Manage vendors, contracts, renewals, and technology budgets.
• Govern database hygiene, taxonomy, data governance standards, and privacy compliance.
• Own lead lifecycle: capture, scoring, routing, MQL handoff, ROE between Marketing and Sales.

Skills

Marketing operations

Lead lifecycle management

Data storytelling

Cross-functional collaboration

Experimentation with AI tools

Project management

Ambiguity tolerance

Tools

Salesforce

Marketo

Job description

About The Role

We are looking for a strategic and hands-on Marketing Operations Manager to join our team. This role sits at the intersection of technology, data, and revenue — owning the systems, workflows, and analytics that power our marketing performance from top-of-funnel through pipeline close.

We are looking for a strategic and hands-on Marketing Operations Manager to join our team. This role sits at the intersection of technology, data, and revenue — owning the systems, workflows, and analytics that power our marketing performance from top-of-funnel through pipeline close.

You will be the architect of our marketing tech stack, the engineer behind our automation and campaign infrastructure, and the analyst translating funnel data into executive insights. Partnering closely with Sales, RevOps, and Marketing leadership, you will design scalable processes that ensure every lead is captured, scored, routed, and actioned — while continuously improving conversion rates and pipeline contribution.

Key Responsibilities

Platform Ownership & Governance

• Own and manage the end-to-end marketing tech stack, including CRM (Salesforce), Marketing Automation Platform (Marketo), ABM, attribution, analytics, and enrichment tools.
• Drive system integrations and automation that enhance campaign execution, lead management, and data flow across platforms.
• Evaluate, implement, and optimize marketing technologies to improve efficiency, scalability, and performance.
• Manage vendors, contracts, renewals, account management, and technology budgets.

Data Governance & Database Management

• Execute and optimize database hygiene processes including deduplication, formatting, enrichment, archiving, and compliance monitoring.
• Develop and enforce taxonomy, naming conventions, and data governance standards across the marketing organization.
• Manage data ingestion pipelines and QA processes in collaboration with Data Engineering and BI teams.
• Manage database growth and health including opt-in strategies, list hygiene, and compliance with privacy regulations (CAN-SPAM, TCPA, GDPR, CCPA).

Funnel Ownership & Lead Lifecycle

• Own and govern the end-to-end lead lifecycle, including lead capture, scoring, routing, MQL handoff, and Rules of Engagement (ROE) between Marketing and Sales.
• Build and track each stage of the funnel from MQL through Opportunity Won, establishing benchmarks and identifying bottlenecks.
• Monitor MQL health and velocity, and implement solutions to improve stage progression and conversion rates.

Qualifications

• 7+ years of hands-on experience in Marketing Operations within a B2B SaaS or high-growth technology environment.
• 7+ years working directly with marketing automation platforms (Marketo or equivalent), CRM systems (Salesforce), and marketing analytics tools.
• Proven track record managing inbound lead funnel operations, including scoring, routing, and MQL-to-pipeline workflows.
• Strong analytical and data storytelling skills — ability to translate complex data into clear, executive-ready insights.
• Project management proficiency with the ability to manage multiple large-scale, cross-functional initiatives simultaneously.
• Curiosity about AI tools and emerging martech; willingness to experiment and integrate new capabilities into workflows.
• Comfortable with ambiguity, fast-moving environments, and building processes from scratch.

Salary Range

$102,000.00 - $144,000.00

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health/vision/dental insurance, 401(k), PTO, parental leave, and medical leave, STD/LTD insurance benefits. Clearwater Analytics is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.