Marketing Operations Manager

Clearwater Analytics; Virginia (IL); On-site; USD 102,000 - 144,000; Full time

Benefits offered by this job

Health insurance

Vision, dental insurance

401(k)

PTO

Parental leave

Medical leave

STD/LTD insurance

Job summary

Clearwater Analytics is seeking a strategic Marketing Operations Manager to own the marketing tech stack, lead automation, and translate funnel data into executive insights. You will drive integrations, optimize lead routing, and partner with Sales, RevOps, and Marketing leadership to improve conversion and pipeline contribution.

The role demands hands-on experience with Marketo, Salesforce, and analytics tools, plus a track record of building scalable processes in a fast-growing tech

Qualifications

• 7+ years of hands-on Marketing Operations in a B2B SaaS or high-growth tech environment.
• 7+ years working directly with marketing automation platforms (Marketo or equivalent), CRM systems (Salesforce), and marketing analytics tools.
• Proven track record managing inbound lead funnel operations, including scoring, routing, and MQL-to-pipeline workflows.

Responsibilities

• Platform Ownership & Governance: Own and manage the end-to-end marketing tech stack (Salesforce, Marketo, ABM, attribution) and vendor budgets.
• Data Governance & Database Management: Maintain hygiene, taxonomies, and data governance across marketing systems.
• Funnel Ownership & Lead Lifecycle: Govern end-to-end lead lifecycle from capture to ROE, and optimize MQL to pipeline progression.

Skills

Marketing Operations

Marketo

Salesforce

Analytics

Data storytelling

Project management

AI in martech

Tools

Salesforce

Marketo

Job description

About The Role

We are looking for a strategic and hands-on Marketing Operations Manager to join our team. This role sits at the intersection of technology, data, and revenue — owning the systems, workflows, and analytics that power our marketing performance from top-of-funnel through pipeline close.

You will be the architect of our marketing tech stack, the engineer behind our automation and campaign infrastructure, and the analyst translating funnel data into executive insights. Partnering closely with Sales, RevOps, and Marketing leadership, you will design scalable processes that ensure every lead is captured, scored, routed, and actioned — while continuously improving conversion rates and pipeline contribution.

Key Responsibilities

Platform Ownership & Governance

• Own and manage the end-to-end marketing tech stack, including CRM (Salesforce), Marketing Automation Platform (Marketo), ABM, attribution, analytics, and enrichment tools.
• Drive system integrations and automation that enhance campaign execution, lead management, and data flow across platforms.
• Evaluate, implement, and optimize marketing technologies to improve efficiency, scalability, and performance.
• Manage vendors, contracts, renewals, account management, and technology budgets.

Data Governance & Database Management

• Execute and optimize database hygiene processes including deduplication, formatting, enrichment, archiving, and compliance monitoring.
• Develop and enforce taxonomy, naming conventions, and data governance standards across the marketing organization.
• Manage data ingestion pipelines and QA processes in collaboration with Data Engineering and BI teams.
• Manage database growth and health including opt-in strategies, list hygiene, and compliance with privacy regulations (CAN-SPAM, TCPA, GDPR, CCPA).

Funnel Ownership & Lead Lifecycle

• Own and govern the end-to-end lead lifecycle, including lead capture, scoring, routing, MQL handoff, and Rules of Engagement (ROE) between Marketing and Sales.
• Build and track each stage of the funnel from MQL through Opportunity Won, establishing benchmarks and identifying bottlenecks.
• Monitor MQL health and velocity, and implement solutions to improve stage progression and conversion rates.

Qualifications

• 7+ years of hands-on experience in Marketing Operations within a B2B SaaS or high-growth technology environment.
• 7+ years working directly with marketing automation platforms (Marketo or equivalent), CRM systems (Salesforce), and marketing analytics tools.
• Proven track record managing inbound lead funnel operations, including scoring, routing, and MQL-to-pipeline workflows.
• Strong analytical and data storytelling skills — ability to translate complex data into clear, executive-ready insights.
• Project management proficiency with the ability to manage multiple large-scale, cross-functional initiatives simultaneously.
• Curiosity about AI tools and emerging martech; willingness to experiment and integrate new capabilities into workflows.
• Comfortable with ambiguity, fast-moving environments, and building processes from scratch.

Salary Range

$102,000.00 - $144,000.00

For this role, benefits include: health/vision/dental insurance, 401(k), PTO, parental leave, and medical leave, STD/LTD insurance benefits.

Clearwater Analytics is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.