Senior Marketing Operations Specialist

Altrata; United States; On-site; USD 80,000 - 110,000; Full time

Job summary

A leading people intelligence firm in the United States is seeking a Senior Marketing Operations Specialist to manage the marketing tech stack and optimize campaign execution. The ideal candidate will have 3-5 years of B2B marketing operations experience, especially in SaaS, and strong expertise in platforms like Salesforce and Pardot. Responsibilities include campaign management, data analytics, and cross-functional support. This role promotes a diverse and inclusive environment.

Qualifications

• 3–5 years of experience in B2B marketing operations, preferably in SaaS or DaaS companies.
• Proven expertise with Salesforce and Pardot.
• Strong understanding of marketing attribution and lead lifecycle management.

Responsibilities

• Manage and optimize campaigns in Pardot.
• Ensure tight integration between Pardot and Salesforce.
• Build and maintain dashboards and reports for marketing performance.

Skills

Salesforce

Pardot

Google Analytics

Google Tag Manager

Analytical mindset

Communication skills

Tools

Pardot

Salesforce

Google Analytics

Google Tag Manager

Clay

Job description

The Senior Marketing Operations Specialist will play a critical role in managing and optimizing our marketing tech stack, driving campaign execution, and ensuring clean, actionable data flows across systems. You will be the go-to expert on our marketing systems, supporting demand generation, lifecycle marketing, and sales enablement through operational excellence.

Key Responsibilities

• Marketing Automation: Manage and optimize campaigns in Pardot, including email programs, lead nurturing, and automated workflows
• CRM Management: Ensure tight integration between Pardot and Salesforce, maintain data hygiene, and support lead routing, scoring, and attribution
• Data & Analytics: Use a variety of tools to track web behavior, campaign performance, and lead source attribution
• Campaign Operations: Support campaign setup and execution, including landing pages, forms, tracking, and reporting
• Reporting & Dashboards: Build and maintain dashboards and reports for marketing performance, funnel analysis, and pipeline attribution
• Cross-Functional Support: Work closely with Sales, Commercial Operations, and the larger marketing team to align systems and processes across the go-to-market motion
• Tech Stack Management: Own and maintain the marketing technology stack; evaluate and onboard new tools as needed

Requirements

• 3–5 years of experience in B2B marketing operations, preferably in SaaS or DaaS companies
• Proven expertise with Salesforce, Pardot (Marketing Cloud Account Engagement), Google Analytics, and Google Tag Manager)
• Strong understanding of marketing and sales funnels, lead lifecycle management, and marketing attribution
• Analytical mindset with attention to detail and proficiency in pulling insights from data
• Experience with data hygiene, segmentation, and A/B testing
• Excellent communication and collaboration skills

Nice to Have

• Experience with additional tools like Clay, ABM platforms, or marketing performance platforms
• Basic HTML or CSS for email and landing page edits
• Familiarity with B2B buyer journeys and account-based marketing (ABM)

About Altrata

Altrata is a global leader in people intelligence. It includes more than 100 million profiles on wealthy individuals around the world and more than 12 million profiles on senior decision makers, board members and c-suite leaders. Altrata provides intelligence on the people who are most impactful to our clients’ success.

Advanced integration solutions allow deeper insights and access to billions of connections helping clients close more deals, manage risk, and identify up and coming talent quickly. Our data is actionable, accurate, and comprehensive. Powered by a global team of more than 400 researchers who are committed to maintaining millions of profiles and changing data points, so you can effectively engage and make meaningful, lasting connections.

EEO Statement

Altrata is actively committed to promoting, fostering, and nurturing a diverse and inclusive environment, and all applicants will receive equal consideration regardless of race, sex, religion, color, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We recognize that these types of statements appear often in job descriptions. At Altrata, we really and truly mean it.