Marketing Measurement & Attribution Lead

EmblemHealth; New York (NY); Remote; USD 78,000 - 149,000; Full time

Job summary

EmblemHealth is seeking a senior-level marketing analytics leader to serve as the subject matter expert for measurement, attribution, and intelligence across paid, owned, and earned channels. You will define success metrics, establish governance, and partner with Marketing, Digital, Brand, Analytics, and external agencies to optimize campaigns and investments.

You will develop test-and-learn strategies, create executive dashboards, and translate complex data into actionable insights for

Qualifications

• Bachelor's degree in marketing, business, psychology, statistics, data science or analytics; Master’s preferred.
• 5+ years in marketing analytics, campaign measurement, or related fields.

Responsibilities

• Develop and maintain marketing measurement frameworks, KPI definitions, reporting standards, and performance benchmarks.
• Establish governance for campaign measurement and marketing reporting.
• Define success metrics for marketing acquisition, brand, engagement, and retention initiatives.
• Lead measurement and evaluation across paid, owned, earned, and field channels.
• Develop attribution methodologies and audience impact assessments.

Skills

Marketing analytics

Stakeholder management

Storytelling

Cross-functional collaboration

Data-driven decision making

Audience segmentation

Experimentation

Leadership coaching

Education

Bachelor's degree in marketing, business, psychology, statistics, data science or analytics

Master's degree (Preferred)

Tools

SQL

Excel

Tableau

Power BI

GA4

Adobe Analytics

Job description

EmblemHealth is seeking a senior-level marketing analytics leader to serve as the subject matter expert for measurement, attribution, and intelligence across paid, owned, and earned channels. You will define success metrics, establish governance, and partner with Marketing, Digital, Brand, Analytics, and external agencies to optimize campaigns and investments.

You will develop test-and-learn strategies, create executive dashboards, and translate complex data into actionable insights for