Marketing Analytics & Insights Director

200 UM Corp (Enterprise); Florida; Presencial; USD 140.000 - 190.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Tuition remission

Medical benefits

Descripción de la vacante

University of Miami Health System seeks a Director of Marketing Analytics & Insights to lead measurement strategy from tagging through attribution, dashboards, and executive reporting. The role serves the CMO, CFO, and senior leaders and oversees HIPAA-compliant measurement stack evaluation.

The position governs data collection, BI tooling, and analytics infrastructure across UHealth, Academy, Athletics, and Development, delivering decision‑ready reporting that demonstrates impact and

Formación

• Bachelor’s degree required in a relevant field.
• Minimum 6 years of relevant experience.
• HIPAA/compliance awareness as part of analytics governance.
• Ability to translate analytics into executive insights.

Responsabilidades

• Defines and governs the marketing analytics platform roadmap by prioritizing backlog across stakeholders.
• Governs the full data collection stack including tag management, event taxonomy, and data layer specs.
• Leads digital analytics compliance assessment with Legal and remediates privacy exposure.
• Owns the BI platform with dashboard governance and self-service reporting for campaigns.
• Manages AI search analytics configuration and integration with analytics infra.
• Drives analytics enablement through training, templates, and pre-campaign planning.

Conocimientos

Strategic Alignment

Financial Management

Resource Management

Adaptability

Team Leadership

Technology & Analytics

Communication

Educación

Bachelor’s degree in relevant field

Descripción del empleo

University of Miami Health System seeks a Director of Marketing Analytics & Insights to lead measurement strategy from tagging through attribution, dashboards, and executive reporting. The role serves the CMO, CFO, and senior leaders and oversees HIPAA-compliant measurement stack evaluation.

The position governs data collection, BI tooling, and analytics infrastructure across UHealth, Academy, Athletics, and Development, delivering decision‑ready reporting that demonstrates impact and