Senior Marketing Science Lead: Measurement & Productization

Icon Media Direct; Los Angeles (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Icon Media Direct seeks a Senior Manager, Marketing Science to lead measurement methodology and models across attribution, incrementality, and media mix modeling. You will design, build, validate, and productize analytical capabilities, partnering with Data Engineering and Analytics Product Strategy.

This role requires deep modeling skills and the ability to defend results to clients and executives. You will define standards, validate outputs, and drive AI-enabled improvements while mentoring

Qualifications

• 7+ years in marketing science, media analytics, or a closely related field.
• Ownership of attribution, incrementality and lift testing and/or media mix modeling.
• Advanced SQL and proficiency in Python (or R) for modeling and automation.
• Strong grounding in statistics and causal inference with experimental design and time-series analysis.
• Experience with cloud data environments; Snowflake preferred.
• Understanding of media planning, buying, and optimization across linear TV, CTV, and digital.
• Ability to explain complex methodology clearly to non-technical audiences.

Responsibilities

• Own design, build, and validation of measurement models (attribution, lift, MMM, forecasting).
• Set methodology standards for model specification, testing, validation, and documentation.
• Define measurement design for client tests (geo-lift, holdout, matched-market, in-platform experiments).
• Pressure-test results and defend numbers before clients; ensure defensibility.
• Evaluate new data sources, vendors, and methods; advise investments.
• Collaborate with Data Engineering on data requirements and production readiness.
• Prototype analyses in SQL/Python and hand off to Engineering for productionization.
• Translate methodology into product features and validate analytics logic for releases.
• Lead AI/automation efforts in measurement and analytics workflows.
• Mentor analysts and develop team capabilities; document models and code.

Skills

Marketing science

Media analytics

Attribution

Incrementality

Lift testing

Media mix modeling

Forecasting

SQL

Python

R

Snowflake

Tableau

Sigma

Education

Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, or another quantitative field

Tools

Snowflake

Tableau

Sigma

Job description

Icon Media Direct seeks a Senior Manager, Marketing Science to lead measurement methodology and models across attribution, incrementality, and media mix modeling. You will design, build, validate, and productize analytical capabilities, partnering with Data Engineering and Analytics Product Strategy.

This role requires deep modeling skills and the ability to defend results to clients and executives. You will define standards, validate outputs, and drive AI-enabled improvements while mentoring