Head of Marketing Analytics & Decision Science – Remote

Advocate Health; United States; Remote; USD 137,000 - 220,000; Full time

Benefits offered by this job

Remote

Benefits eligible

40-hour work week

Job summary

Advocate Health is seeking an enterprise analytics leader to shape how marketing decisions are made, measured and optimized across a large, complex organization. This role embeds analytics into marketing and business planning, driving diagnostic, predictive and prescriptive decision support.

The mandate includes building an integrated measurement ecosystem, establishing incentives for test-and-learn, forecasting outcomes and optimizing investment with rigorous metrics.

Qualifications

• Bachelor’s degree in Analytics, Data Science, Statistics, Economics, Marketing, Business or a related field.
• 10+ years of progressive experience in marketing analytics, decision science, measurement, data science or a related function, including 5+ years of leadership responsibility in a large, complex organization.
• Deep expertise in marketing mix modeling, attribution, incrementality, experimentation, in-market testing and marketing effectiveness measurement.
• Strong knowledge of statistical modeling, forecasting, predictive analytics, optimization and data science methodologies.
• Demonstrated ability to connect marketing investment to incremental business and financial outcomes and establish credible approaches to marketing ROI.

Responsibilities

• Define and execute the enterprise marketing analytics and decision science strategy, advancing the organization from descriptive reporting to diagnostic, predictive and prescriptive decision support.
• Serve as a strategic thought partner at the front end of marketing and business planning by framing business questions, hypotheses, measurement plans and actionable recommendations.
• Build an integrated measurement framework spanning marketing mix modeling (MMM), attribution, incrementality, campaign and channel effectiveness, partnerships and sponsorships, in-market testing and marketing ROI.
• Establish a rigorous test-and-learn strategy using experimental design, matched-market or geographic testing, holdouts, A/B testing and other causal measurement methods.
• Build forecasting and decision science capabilities for scenario planning, demand forecasting, investment optimization, predictive analytics and appropriate AI/ML applications.
• Lead data science, analytics engineering and marketing data-product capabilities in partnership with Enterprise Data and Technology, leveraging Snowflake as the enterprise data foundation.
• Modernize business intelligence and executive reporting through Power BI and Salesforce Marketing Cloud Intelligence/Datorama, emphasizing decisions and recommendations rather than dashboard production.
• Partner with Finance to establish credible methods for connecting marketing activity to consumer, patient, growth and financial outcomes.
• Build and lead a high-performing team across decision analytics, business intelligence, marketing measurement, decision science, data science and marketing data products.
• Create a culture of curiosity, proactive problem solving and executive-ready storytelling.

Job description

Advocate Health is seeking an enterprise analytics leader to shape how marketing decisions are made, measured and optimized across a large, complex organization. This role embeds analytics into marketing and business planning, driving diagnostic, predictive and prescriptive decision support.

The mandate includes building an integrated measurement ecosystem, establishing incentives for test-and-learn, forecasting outcomes and optimizing investment with rigorous metrics.