Marketing Analytics Leader & Insights Architect

Banner Health; Phoenix (AZ); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Total Rewards package

Management Incentive Program

Job summary

Banner Health is seeking a Director of Marketing Analytics to build and lead the enterprise analytics function within Digital Engagement. You will architect measurement frameworks across brand, growth, digital, and communications channels, turning data into actionable insights to guide investments and campaigns.

You will partner with marketing leadership and IT to ensure accurate data collection, governance, and real-time reporting.

Qualifications

• Bachelor’s degree in Marketing, Analytics, Statistics, Data Science, Business, or a related field.
• 7+ years of progressive experience in marketing analytics, consumer insights, or data science — with at least 3 years in a leadership role.
• Demonstrated experience building an analytics function, team, or program from early-stage maturity.
• Proficiency with web analytics platforms (GA4, Adobe Analytics) and tag management systems.
• Experience with BI and data visualization tools (Tableau, Power BI, Looker, or equivalent).
• Strong working knowledge of CRM platforms and marketing automation systems (Salesforce Health Cloud, Epic, or equivalent a plus).
• Demonstrated ability to translate complex data into clear, executive-ready narratives and recommendations.
• Proven track record of HIPAA-compliant data practices in a healthcare or regulated industry setting.

Responsibilities

• Leverage third-party tools like NRC to manage and report enterprise brand tracking across Banner’s markets and priority services, including NPS and trust indices.
• Build and govern campaign analytics for all performance marketing channels and attribute patient volume to marketing investment.
• Own enterprise-level digital analytics governance with GA4 and tag management, ensuring HIPAA-compliant data collection.
• Establish KPI frameworks for organic and paid social across platforms and provide audience segmentation insights.
• Define measurement methodologies for earned media value and dashboards for media mentions and journalist engagement.
• Stand up the marketing analytics function from the ground up with a measurement-first culture and a roadmap.
• Produce monthly marketing performance reports and quarterly board-ready summaries for leadership.
• Collaborate with IT and Data teams to ensure data architecture supports privacy and integration goals.

Skills

Web analytics platforms (GA4, Adobe)

Tag management systems

BI tools (Tableau, Power BI, Looker)

CRM platforms knowledge (Salesforce, E

Executive storytelling / narratives

HIPAA compliance knowledge

Python or R for analysis

SQL proficiency

Healthcare marketing analytics

Education

Bachelor’s degree in Marketing/Analytics/Data Science/Business

Master’s degree preferred

Tools

Tableau

Power BI

Looker

Meltwater

Cision

Brandwatch

Sprinklr

Salesforce Health Cloud

Epic

Job description

Banner Health is seeking a Director of Marketing Analytics to build and lead the enterprise analytics function within Digital Engagement. You will architect measurement frameworks across brand, growth, digital, and communications channels, turning data into actionable insights to guide investments and campaigns.

You will partner with marketing leadership and IT to ensure accurate data collection, governance, and real-time reporting.