Marketing Manager – Web Optimization & Growth

Experimentation Jobs; Tukwila (WA); On-site; USD 100,000 - 150,000; Full time

Job summary

BECU in Washington is seeking a Marketing Manager – Web Optimization to develop and execute marketing plans that align with organizational goals, driving growth and member engagement.

You will use analytics and customer behavior data to identify opportunities for experimentation, testing, and conversion improvements, and partner with product, analytics, and digital experiences teams to optimize member journeys and deliver measurable business outcomes.

Responsibilities

• Develop and execute marketing plans that align with organizational goals to support growth and engagement.
• Use analytics and customer behavior data to identify opportunities for experimentation, testing, and conversion improvements.
• Collaborate with cross-functional teams across product, analytics, and digital experiences to optimize member journeys and drive measurable business outcomes.

Job description

BECU in Washington is seeking a Marketing Manager – Web Optimization to develop and execute marketing plans that align with organizational goals, driving growth and member engagement.

You will use analytics and customer behavior data to identify opportunities for experimentation, testing, and conversion improvements, and partner with product, analytics, and digital experiences teams to optimize member journeys and deliver measurable business outcomes.