Marketing Manager – Web Optimization

Experimentation Jobs; Tukwila (WA); Presencial; USD 100 000 - 150 000; Tempo integral

Resumo da oferta

BECU in Washington is seeking a Marketing Manager – Web Optimization to develop and execute marketing plans that align with organizational goals, driving growth and member engagement.

You will use analytics and customer behavior data to identify opportunities for experimentation, testing, and conversion improvements, and partner with product, analytics, and digital experiences teams to optimize member journeys and deliver measurable business outcomes.

Responsabilidades

• Develop and execute marketing plans that align with organizational goals to support growth and engagement.
• Use analytics and customer behavior data to identify opportunities for experimentation, testing, and conversion improvements.
• Collaborate with cross-functional teams across product, analytics, and digital experiences to optimize member journeys and drive measurable business outcomes.

Descrição da oferta de emprego

Why Here?

BECU is a purpose-driven financial institution with 1.5 million members and over $30 billion in managed assets. Its people-helping-people philosophy has guided the organization since 1935. The marketing team drives digital growth through data-informed strategies and experimentation to enhance member experiences across products and services.

What Will You Do?

As a Marketing Manager – Web Optimization at BECU, you will develop and execute marketing plans that align with organizational goals to support growth and engagement. You will use analytics and customer behavior data to identify opportunities for experimentation, testing, and conversion improvements. Additionally, you will collaborate with cross-functional teams across product, analytics, and digital experiences to optimize member journeys and drive measurable business outcomes.