Director of Marketing Operations & Transformation

Financial Narrative; Washington (District of Columbia); Hybrid; USD 135,000 - 251,000; Full time

Benefits offered by this job

401(k) Company Match (up to 3%)

4% annual contribution to your 401(k)

Medical, Dental and Vision (family)

PTO Program + Exchange Program

Tuition Reimbursement Program

Job summary

BECU seeks a Director, Marketing Operational Excellence to steer marketing operations at an enterprise level and drive scalable, compliant processes across teams. You will lead strategy, optimize workflows, and build capacity models to enable faster, higher-quality work for a transforming organization.

You will partner with senior leaders, manage large budgets, and champion automation/AI-driven improvements while coaching high-performing teams through change and growth.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience.
• 8 years of experience in marketing operations within financial services.
• 5 years of people leader experience in a business environment.

Responsibilities

• Define and lead the operational strategy for marketing across the enterprise, ensuring consistent, efficient, and scalable ways of working across teams.
• Identify inefficiencies, simplify workflows, and standardize processes across marketing functions—challenging duplication and driving smarter, faster execution.
• Build and maintain capacity models that support annual and long-term planning, helping teams align priorities, timelines, and resources across multiple dependency groups.
• Establish and uphold marketing standards that ensure accuracy, brand integrity, data privacy, and regulatory compliance, including adherence to financial services regulations.
• Explore and implement automation and AI-driven efficiencies that reduce manual effort while improving quality, speed, and consistency.
• Manage large-scale marketing budgets, ensuring accurate forecasting, expense tracking, ROI analysis, and responsible resource allocation.
• Collaborate closely with senior leaders and cross-functional partners, providing insights and recommendations that support enterprise decision-making.
• Oversee forecasting, ROI analysis, and benchmarking to evaluate effectiveness and guide continuous improvement.
• Build, coach, and lead high-performing teams, setting clear expectations, developing talent, and guiding teams through change with transparency and accountability.

Skills

Marketing operations

People leadership

Regulatory awareness

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business Administration, or Communications

Job description

BECU seeks a Director, Marketing Operational Excellence to steer marketing operations at an enterprise level and drive scalable, compliant processes across teams. You will lead strategy, optimize workflows, and build capacity models to enable faster, higher-quality work for a transforming organization.

You will partner with senior leaders, manage large budgets, and champion automation/AI-driven improvements while coaching high-performing teams through change and growth.