Marketing Manager SWOT Hospitality

SWOT | Simple Way Of Tourism; Ohio; On-site; USD 75,000 - 110,000; Full time

Job summary

SWOT | Simple Way Of Tourism is seeking an experienced Marketing Manager to lead the marketing strategy and brand development for its hotel portfolio. The ideal candidate will understand the hospitality industry and brand landscape, with proven marketing expertise to grow awareness, guest engagement, and direct bookings across multiple properties.

The role requires strong knowledge of brand management, digital marketing, and collaboration with hotel management, sales, and external partners.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Hospitality Management.
• Proven marketing experience in marketing within the hotel or hospitality industry.
• In-depth knowledge of hospitality brands and brand development.
• Strong knowledge of brand management, positioning, and development.

Responsibilities

• Develop and implement marketing strategies for the hotel's portfolio.
• Manage and strengthen hotel brands across properties.
• Define and maintain brand standards and positioning.
• Plan and execute campaigns targeting key customer segments and markets.
• Oversee digital marketing activities, including social media and email marketing.
• Collaborate with hotel management, sales, revenue management, and external agencies.
• Monitor market trends and performance, and report KPIs.
• Ensure consistent brand communication across channels and guest touchpoints.

Skills

Marketing strategy

Brand management

Digital marketing

Social media

Analytics

Project management

Communication

English

Education

Bachelor's degree in Marketing

Business Administration

Hospitality Management

Tools

Marketing automation

CRM systems

Job description

We are looking for an experienced and creative Marketing Manager to join our team and lead the marketing strategy and brand development of our hotel portfolio.

The ideal candidate will have a strong understanding of the hospitality industry and of the hotel brand landscape, proven marketing expertise, and the ability to develop and strengthen hotel brands while increasingbrand awareness, guest engagement, and commercial performance.

Key Responsibilities

• Develop and implement marketing strategies for the company's hotel portfolio.
• Manage and strengthen hotel brands, ensuring consistent brand positioning and identity across all properties.
• Define and maintain brand standards and guidelines, positioning each property clearly within the competitive hospitality landscape.
• Plan and executebrand awareness and marketing campaigns targeting key customer segments and markets.
• Oversee digital marketing activities, including social media, online advertising, email marketing, and website content.
• Collaborate with hotel management, sales, revenue management, and external agencies to support business objectives.
• Monitor market trends, competitor activity, developments in thehospitality industry and hotel branding.
• Support promotional activities, partnerships, and initiatives aimed at increasing hotel visibility and direct bookings.
• Monitor marketing performance, analyze KPIs, and prepare regular reports.
• Ensure consistent brand communication across all marketing channels and guest touchpoints.

• Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
• Proven marketingexperience in marketing within the hotel or hospitality industry.
• In-depth knowledge of hospitality brands, including international hotel chains, soft brands and collections, and boutique or independent hotel concepts.
• Strong knowledge of brand management, brand positioning, and brand development.
• Experience in managing multiple brands or hotel properties will be considered an advantage.
• Good understanding of digital marketing, social media, online distribution channels, and customer engagement.
• Strong analytical, organizational, and project management skills.
• Excellent communication and interpersonal skills.
• Excellent command of English.

• The opportunity to contribute to the development and growth of an established hotel portfolio.
• A dynamic and professional working environment.
• Opportunities for professional development and career growth.