Marketing Manager

Gecko Hospitality (Corporate); Downers Grove (IL); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Major Medical, Dental, and Vision Insurance

401(k) Plan with Matching Program

Short-Term Disability Insurance

Job summary

A leading hospitality firm in Downers Grove is seeking an experienced Marketing Manager to drive growth initiatives within its hotel portfolio. This hands-on role involves developing and executing comprehensive marketing plans across various channels. The ideal candidate will have at least 2–5 years of marketing experience in the hotel industry, a strong background in analytics, and exceptional leadership skills. Attractive benefits include health insurance, a 401(k) matching program, and generous paid time off.

Qualifications

• Minimum 2–5 years of marketing experience specifically within the hotel or hospitality sector.
• Familiarity with hospitality-specific tech stacks is highly preferred.
• Strong understanding of hotel marketing dynamics.

Responsibilities

• Develop and execute comprehensive marketing plans and timelines.
• Ensure consistent brand voice across all platforms.
• Oversee website UX optimization and paid social execution.

Skills

Leadership

Data Analysis

Creative Vision

Marketing Strategy

Education

Bachelor’s degree in Marketing, Business or a related field

Tools

Google Analytics

Meta Ads Manager

Adobe InDesign

Job description

Reports To: Director of Sales & Marketing

We are seeking a seasoned, strategic, and entrepreneurial Marketing Manager to spearhead growth initiatives within our dynamic hospitality portfolio. This is a senior-level, hands-on leadership role designed for a professional who thrives on the energy of a physical hotel environment.

You will be responsible for translating high-level strategy into disciplined execution, ensuring every campaign—from F&B promotions to room revenue drivers—is delivered on time, on brand, and tied to measurable business outcomes. This is not a support role; it is a results-driven position that requires deep industry knowledge and a physical presence to effectively collaborate with Operations, Revenue Management, and Sales.

Mandatory Requirements

Please note: To be considered for this position, candidates must possess prior professional experience within the hotel industry. Understanding the nuances of hotel operations, guest booking cycles, and on-property revenue streams is critical for success in this role.

Core Strategic Objectives

1. Integrated Marketing Execution

• Own the Calendar: Develop and execute comprehensive marketing plans and timelines across hotel rooms, food & beverage outlets, and event spaces.
• Brand Stewardship: Ensure consistent brand voice and strict adherence to standards across all digital, print, and on-site collateral.
• Cross-Functional Leadership: Actively collaborate on-property with Sales, Revenue, F&B, and Operations teams to align marketing efforts with operational realities.
• Accountability: Serve as the primary point of ownership for campaign launches, seasonal promotions, and special events, ensuring follow-through from concept to completion.

2. Analytics, Insights & Performance

• Data-Driven Decision Making: Own marketing KPIs and dashboards. You must be comfortable analyzing channel effectiveness, ROI, and conversion rates.
• Revenue Focus: Leverage customer data and segmentation to refine targeting strategies that drive direct bookings and ancillary revenue.
• Market Intelligence: Proactively benchmark performance against comp sets and industry standards to identify risks and emerging trends.
• Channel Optimization: Maintain accuracy and optimization across key hospitality channels, including OTAs, Google Business Profiles, Yelp, and TripAdvisor.
• Web & Social: Oversee website UX optimization, content updates, and paid social execution (strategy set by Director).
• Loyalty Integration: Manage loyalty program marketing automation and guest communications to drive repeat stays and lifetime value.
• Mentorship: Directly manage and develop the marketing team (content, design, social), conducting regular 1:1s and performance reviews.
• Culture of Execution: Foster an environment of accountability and fiscal discipline, setting clear success measures for all direct reports.

Candidate Profile

We are looking for a marketing leader who combines creative vision with analytical rigor. The ideal candidate understands that effective hotel marketing happens on the ground, not just behind a screen.

Required Qualifications:

• Industry Experience: Minimum 2–5 years of marketing experience specifically within the hotel or hospitality sector.
• Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• Technical Proficiency: Familiarity with hospitality-specific tech stacks is highly preferred, including TravelClick, booking engines, loyalty databases, and CRM platforms.
• Digital Fluency: Proven expertise in Google Analytics, Meta Ads Manager, Givex,SEO and familiar with hotel reservation platforms
• Creative Skills: Ability to produce and edit assets using Adobe InDesign, Canva, or similar tools.

We offer a competitive package designed to support the health and future of our leadership team.

• Health & Wellness: Major Medical, Dental, and Vision Insurance (Single or Family options).
• Financial Security: 401(k) Plan with Matching Program; Basic Life & AD&D (100% employer-paid).
• Income Protection: Short-Term Disability (100% employer-paid); Supplemental Life, Critical Illness, and Accident insurance available.
• Work-Life Balance:
• Paid Time Off (PTO)
• Paid Leave Time (up to 40 hours/year)
• 9 Paid Holidays per year
• Partially-Paid Parental Leave
• Pet Insurance
• Incentive Programs
• Employee Assistance Program

If you are interested in the fantastic opportunity, please send your resume to Kevin Buck - [e-mail]