Hospitality Marketing Manager

Atlantic Hospitality; Kennebunk (ME); On-site; USD 85,000 - 110,000; Full time

Job summary

Atlantic Hospitality is seeking a Marketing Manager to lead day-to-day operations across its portfolio of hotels, restaurants, and experiences. You will translate brand strategy into coordinated execution with paid media, websites, agencies, and partners.

The role requires independence, multi-brand collaboration, and the ability to manage complex projects with external partners while maintaining brand standards and delivering measurable results.

Qualifications

• 5–7 years of professional marketing experience in hospitality or related consumer-facing field.
• At least 2 years managing marketing campaigns and agency relationships.
• Strong digital marketing knowledge: paid, SEO, websites and integrated campaigns.
• Experience overseeing external agencies and vendors in marketing projects.
• Solid analytical, budgeting and project management skills.
• Excellent communication and ability to work with senior leadership and cross-functional teams.
• Bachelor's degree in Marketing/Communications/Business or equivalent experience.

Responsibilities

• Coordinate day-to-day marketing operations across Atlantic Hospitality's portfolio.
• Main point of contact for external marketing partners and agencies.
• Manage Google Ads agency relationship and campaign optimization.
• Oversee agency work on portfolio websites and property requests.
• Plan and optimize Meta and LinkedIn campaigns in line with budgets.
• Translate annual plans into timelines, channel plans, and workflows.
• Coordinate integrated campaigns across paid, owned, earned channels.
• Handle incoming marketing requests and set priorities with timelines.
• Collaborate with property leaders and cross-functional teams to advance initiatives.
• Develop marketing calendars, trackers, dashboards, and reporting tools.
• Align with Senior Marketing Coordinator on social, content, PR, and creative efforts.
• Support launches for new properties, brands, and experiences.
• Maintain brand standards across channels and partners.
• Identify opportunities to improve processes, communication, and efficiency.

Skills

Marketing strategy

Campaign management

Digital marketing

Agency management

Analytics

Project management

Communication

Hospitality industry knowledge

Education

Bachelor's degree or equivalent experience

Tools

Google Ads

SEO tools

Website management systems

CRM systems

Job description

Description

Position Summary

The Hospitality Marketing Manager will play a key role in managing the day-to-day marketing operations across Atlantic Hospitality's portfolio of hotels, restaurants, and experiences.

This position will translate portfolio and brand strategy into coordinated execution across paid media, websites, agencies, campaigns, properties, and marketing partners. The role requires a marketer who is experienced enough to independently manage complex projects and external partners, comfortable working across multiple brands and stakeholders, and equally capable of understanding the larger strategic objective and managing the details required to deliver against it.

The Marketing Manager will serve as an important connection point between marketing leadership, the Marketing Coordinator, property teams, agencies, vendors, and cross-functional partners.

Key Responsibilities

• Manage day-to-day marketing operations across the Atlantic Hospitality portfolio, ensuring projects, campaigns, deadlines, and deliverables remain organized and on track.
• Serve as the primary day-to-day relationship manager for external marketing partners, including PR, paid search, website, and other agency relationships.
• Manage the Google Ads agency relationship, including campaign coordination, performance review, optimization discussions, and alignment with commercial priorities.
• Manage the agency relationship across portfolio websites, coordinating website projects, enhancements, launches, technical needs, and property requests.
• Manage and optimize Meta and LinkedIn advertising campaigns in alignment with established strategy, budgets, and commercial priorities.
• Translate annual marketing plans and campaign strategies set forth by Marketing leadership into actionable timelines, deliverables, channel plans, and workflows.
• Coordinate integrated campaigns across paid, owned, earned, digital, and property-level channels.
• Manage incoming marketing requests, helping assess needs, organize next steps, establish timelines, and prioritize work against existing department commitments.
• Coordinate with property leaders, Revenue, Sales, Food & Beverage, Operations, and other stakeholders to gather information and move marketing initiatives forward.
• Develop and maintain marketing calendars, project trackers, reporting dashboards, and tools that provide visibility into department activity and performance.
• Partner closely with the Senior Marketing Coordinator to align campaign needs with social media, content, PR, influencer, website, and creative execution.
• Support new property, restaurant, brand, and experience launches as the Atlantic Hospitality portfolio evolves.
• Maintain strong brand standards across marketing channels and external partners.
• Identify opportunities to improve department processes, communication, efficiency, and scalability.

Requirements

Experience & Qualifications

• 5 - 7 years of professional marketing experience, preferably in hospitality, travel, lifestyle, food and beverage, or a related consumer-facing industry.
• Minimum of 2 years of experience managing marketing campaigns, agency relationships, or cross-functional projects, with demonstrated ownership and accountability.
• Strong understanding of digital marketing, including paid advertising (Google Ads, Meta, LinkedIn), website management, SEO, and integrated campaigns across paid, owned, and earned channels.
• Experience managing external agencies and vendors, including digital advertising, public relations, and website development partners.
• Strong analytical and project management skills, with the ability to interpret campaign performance, manage budgets, and oversee multiple brands, priorities, and deadlines.
• Excellent communication, organization, and problem-solving skills, with the ability to work independently and collaborate confidently with senior leadership, property teams, and external partners.
• Experience in a multi-property or multi-brand environment strongly preferred. Bachelor's degree in Marketing, Communications, Business, or a related field preferred, or equivalent professional experience.

Success Factors:

• Ambassador of Joy: Embody and promote a culture of positivity and enthusiasm, ensuring that both guests and staff feel welcomed, valued, and inspired.
• Customer-Centric Focus: Understand and anticipate the needs of both internal and external guests, consistently exceeding expectations.
• Meticulous Attention to Detail: Deliver work that is precise, thorough, and up to the highest standards of luxury hospitality.
• Effective Communication: Provide clear, concise, and actionable information to ensure colleagues, guests, and stakeholders are well-informed.
• Ownership & Accountability: Take full responsibility for tasks, ensuring they are followed through to achieve the desired results.
• Foster Team Collaboration: Work collaboratively within teams, motivating others to sustain exceptional levels of performance.
• Build Strong Relationships: Establish trust and foster cooperation with colleagues, guests, and partners to promote mutual success.