Senior Marketing Manager

MS Shift, Inc.; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

MS Shift, Inc. in New York, NY seeks a Senior Marketing Manager to lead the marketing function, develop strategies, and optimize campaigns for brand awareness, lead generation, and customer engagement.

The role requires 8+ years in marketing, strong digital, SEO/SEM, analytics skills, and experience with tools like Google Analytics, HubSpot, and Canva. Collaboration with sales and a fast-paced environment are part of the job.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 8+ years of experience in marketing, preferably in hospitality.
• Strong understanding of digital marketing, SEO/SEM, and social media strategies.
• Proficiency in marketing tools such as Google Analytics, HubSpot, Mailchimp, or equivalent.
• Excellent communication, leadership, and project management skills.

Responsibilities

• Develop and execute comprehensive marketing plans aligned with business goals.
• Conduct market research to identify trends, customer needs, and competitive insights.
• Define and track KPIs to measure marketing effectiveness.
• Brand Management & Content
• Oversee brand messaging, ensuring consistency across all platforms.
• Create compelling content for blogs, social media, email marketing, and website.
• Manage and enhance online presence through SEO, SEM, and social media strategies.
• Campaign Management
• Plan and execute digital marketing campaigns (Google Ads, social media, email marketing).
• Optimize lead generation and conversion through targeted advertising and landing pages.
• Collaborate with sales teams to align marketing strategies with business objectives.
• Analytics & Reporting
• Track, analyze, and report on marketing performance using tools like Google Analytics and CRM platforms.
• Make data-driven decisions to improve campaign effectiveness and monitor ROI.

Skills

Marketing strategy

Digital marketing

SEO/SEM

Content creation

Analytics

Leadership

Project management

B2B/B2C marketing

Communication

Education

Bachelor's degree in Marketing/Business Administration or related field

Tools

Google Analytics

HubSpot

Mailchimp

Adobe Creative Suite

Canva

Job description

We are looking for a dynamic and results-driven Senior Marketing Manager to lead our marketing efforts. The ideal candidate will be responsible for developing and implementing marketing strategies that drive brand awareness, lead generation, and customer engagement, using a mix of strategic thinking, creativity, and analytical skills to optimize campaigns across channels.

Responsibilities

• Develop and execute comprehensive marketing plans aligned with business goals.
• Conduct market research to identify trends, customer needs, and competitive insights.
• Define and track key performance indicators (KPIs) to measure marketing effectiveness.
• Brand Management & Content
• Oversee brand messaging, ensuring consistency across all platforms.
• Create compelling content for blogs, social media, email marketing, and website.
• Manage and enhance the company’s online presence through SEO, SEM, and social media strategies.
• Campaign Management
• Plan and execute digital marketing campaigns (Google Ads, social media, email marketing, etc.).
• Optimize lead generation and conversion through targeted advertising and landing pages.
• Collaborate with sales teams to align marketing strategies with business objectives.
• Analytics & Reporting
• Track, analyze, and report on marketing performance using tools like Google Analytics and CRM platforms.
• Make data-driven decisions to improve campaign effectiveness and monitor ROI.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 8+ years of experience in marketing, preferably in the hospitality industry.
• Strong understanding of digital marketing, SEO/SEM, and social media strategies.
• Proficiency in marketing tools such as Google Analytics, HubSpot, Mailchimp, or equivalent.
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced environment and manage multiple projects.
• Preferred: experience in B2B/B2C marketing and knowledge of design tools like Adobe Creative Suite or Canva.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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