Marketing Manager

The Peninsula Hotels; New York (NY); On-site; USD 94,500 - 115,500; Full time

Job summary

A luxury hotel chain in New York is seeking a Marketing Manager to lead brand and digital marketing efforts for their newly renovated property. This role requires a creative professional with extensive experience in digital marketing, content creation, and strong proficiency in Adobe Creative Suite. The ideal candidate will have a Bachelor's degree in Marketing and at least 8 years of experience, alongside excellent analytical and organizational skills. The position offers a competitive salary of $105,000 annually.

Qualifications

• At least 8 years of proven working experience in a marketing field.
• Highly skilled in Adobe Photoshop, Illustrator, LightRoom, HTML and InDesign.
• Strong analytical skills and data-driven thinking.

Responsibilities

• Create and develop all brand and digital marketing assets.
• Manage and coordinate photo shoots and content management.
• Measure and report performance of all digital and marketing campaigns.

Skills

Adobe Creative Suite

Digital Marketing

Content Creation

SEO

Photography

Videography

Data Analysis

Education

Bachelor's Degree in Marketing or related field

Tools

Adobe Photoshop

Adobe Illustrator

HTML

Google Analytics

Microsoft Excel

Microsoft PowerPoint

Job description

Overview

Join to apply for the Marketing Manager role at The Peninsula Hotels.

The Marketing Manager is the strategic leader that will play a role in driving our brand and digital marketing-related activities, communications and creating content for our newly renovated property. This position will uplift our brand equity, drive brand awareness, support consideration and bookings for rooms, restaurants & F&B outlets, spa, and events while delivering high-impact outcomes with key audiences.

Key Accountabilities

• Utilize Adobe Creative Suite (including Photoshop, Illustrator and InDesign) for creation and development of all brand and digital marketing assets and collaterals following our global brand standards and guidelines.
• Manage and coordinate photo shoots and all content management, including managing monthly calendars for content creation, writing briefs and schedules for photo and video shoots.
• Develop content and visual assets for the hotel, including photos and filming videos and reels on a professional camera for social media.
• Formulate high-quality written and visual content on our digital channels, monitor and engage with followers on our social accounts, plan and create social media campaigns.
• Maintain and update daily changes for both content and images to the hotel website using HTML on Sitecore following company processes.
• Assist with website ADA projects and to ensure content uploaded to website adheres to web accessibility guidelines shared by Head Office to ensure WCAG AA 2.1 standards are maintained.
• Create website content and assist with on-page, local and technical SEO on the website.
• Measure and report performance of all digital, social, PR and marketing campaigns and assess against goals (ROI and KPIs).
• Assist in implementing brand partnerships while collaborating with internal teams to plan and execute promotional and events marketing calendars.
• Create a full range of compelling brand marketing assets including media kits, press releases, articles, media statements, selected executive communications, media Q&As and briefing documents to maintain proper external communication protocols and templates.

General Requirements

• Bachelor’s Degree majoring in Marketing or related field.
• Must have at least 8 years proven working experience in a marketing field.
• Highly skilled in Adobe Photoshop, Illustrator, LightRoom, HTML and InDesign.
• Demonstrated experience with CMS tools, CRM tools, email platforms and databases.
• Experience with on-page, local and technical SEO. Understanding of PPC, display, paid social and metasearch campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics). Expertise in Microsoft Excel and PowerPoint. Strong analytical skills and data-driven thinking.
• Photography and videography experience strongly preferred; please share your website or portfolio in your cover letter.
• Strong communication and organizational skills, high level of commitment and the ability to complete tasks according to tight timelines.
• Sharp problem-solving skills, attention to detail and able to prioritize work tasks in an effective manner.

We are delighted to receive your resume for further consideration. To be considered for the position, you must have work authorization in the United States. The salary for this position is $105,000 annually.