Director of Marketing

The Mark Hotel; New York (NY); Vor Ort; USD 150.000 - 230.000; Vollzeit

Zusammenfassung

The Mark Hotel is seeking a senior Marketing leader to supervise, schedule, recruit, and set strategy for the Marketing Department in New York. You will develop and execute the annual marketing plan, monitor competitive actions, and manage a multi-million dollar budget in collaboration with the Director of Sales & Marketing.

You will oversee partnerships, events, PR relationships, digital campaigns, CRM initiatives, and social media engagement to drive revenue across hotel outlets and

Qualifikationen

• Bachelor's degree in Marketing or Communications strongly preferred.
• 2+ years marketing experience in a hotel property; luxury experience desired.
• Familiar with integrated digital marketing plan incl. social media, email, lead gen, paid/organic search, CRM, PPC, SEO/SEM.
• Established network in luxury industry including PR and brand partnerships.
• Strong presentation and writing skills; capable of creative and web copywriting.

Aufgaben

• Supervise, schedule, recruit, and set strategy for the Marketing Department.
• Develop and execute annual marketing plan; monitor competitive hotel actions.
• Manage marketing budget with Director of Sales & Marketing.
• Oversee marketing partnerships, events, and PR agency relationships.
• Oversee marketing actions for hotel outlets; approve campaigns.
• Provide creative direction for visuals, copy, and design for promotions.

Kenntnisse

Marketing strategy

Team leadership

Digital marketing

Brand partnerships

Budget management

CRM

Content creation

Copywriting

Social media

SEO/SEM

Event coordination

Ausbildung

Bachelor's degree in Marketing or Communications

Tools

Word

Excel

Outlook

PowerPoint

Photoshop

InDesign

HTML

Jobbeschreibung

KEY DUTIES/RESPONSIBILITIES:

• Supervise, schedule, recruit, and set strategy for the Marketing Department.
• Develop and execute annual marketing plan. Monitor competitive hotel actions and communicates findings.
• Develop and manage marketing budget with Director of Sales & Marketing.
• Manage marketing partnerships, property special events, and PR agency relationships.
• Oversee all marketing actions related to hotel outlets such as, bars, restaurants, meeting spaces, etc. and approve all property specific marketing actions prior to execution.
• Provide creative direction to develop concepts, copy and design for visual materials for promotions, web projects, Power Point presentations, invitations, printed collateral and internal communications.
• Work closely with Director of Sales & Marketing to supervise implementation (scheduling offer, development, production) of programs/promotions that impact revenue in various market segments including travel agents, groups/meetings and catering. Communicate new programs, promotions and results to stake holders including hotel ops, Sales, Revenue Management., etc.
• Support Sales Department in the development and delivery of marketing materials as requested.
• Oversee trade-show communication (ensuring booths reflect brand standards, updates as needed; send pre- and post- show communications, etc.)
• Ensure templates are created for all tactical actions
• Devise and implement social media engagement strategies, developing specific, targeted methods to generate awareness, engagement, and e-commerce conversion through social media and manage all related shoots.
• Nurture and promote WOM marketing and interactive “buzz” about the brand, by leveraging social media channels (primarily including but not exclusive to: Facebook, Instagram, Twitter, YouTube, etc.) and online travel-related communities to generate positive exposure.
• Support and analyze customer perception, new trends
• Works with local printing vendors to obtain production bids for printed collateral and special projects. Makes recommendations based on cost and capability.
• Provide regular reports to the DOSM, GM, and owners on ongoing marketing initiatives and campaign progress.
• Responsible for Monthly reporting of marketing efforts
• Generate and execute targeted e-mail campaigns to enhance guest customer relationship management (CRM) in both local and international markets.
• Plan, execute, manage, and approve all digital campaigns.
• Mange all areas of E-Commerce, updating Le Shop, managing inventory, shipments, and fulfillment.
• Project Management & Execution: Lead marketing initiatives from concept to completion, including presentations, photoshoots, campaigns, events, and special projects, ensuring deadlines are met.
• Team Leadership: Manage the marketing team, establish priorities, delegate responsibilities, and ensure projects are executed efficiently.
• Digital Marketing: Oversee SEO, SEM, paid advertising, website performance, digital campaigns, and conversion strategies, working closely with our digital agencies.
• Brand Partnerships: Identify, develop, negotiate, and execute partnerships with luxury brands, ensuring alignment with The Mark's positioning.
• Creative Production: Oversee photography, video production, marketing collateral, presentations, and creative assets while maintaining brand consistency.
• Performance & Budget Management: Establish KPIs, monitor campaign performance, evaluate ROI, and manage marketing budgets.
• Hotel Outlets & Spa Marketing: Develop and oversee marketing strategies for The Mark Restaurant by Jean-Georges, Caviar Kaspia, and The Mark Wellness and Longevity Spa by Augustinus Bader, including partnerships, PR initiatives, social media, and promotional campaigns.
• Marketing Calendar & Coordination: Manage a comprehensive marketing calendar across all hotel departments, ensuring alignment between Sales, Revenue Management, Food & Beverage, Spa, and external agencies.

QUALIFICATIONS & EDUCATION

• Bachelor's degree from four-year college or university; a focus area of study in Marketing or Communications is strongly preferred but not required.
• 2+ years marketing experience in a hotel property. Luxury experience with brands such as Aman, Dorchester Collection, Four Seasons, Mandarin Oriental, or others preferred. Luxury fashion, lifestyle or public relations experience also considered.
• Astutely familiar with all pillars of an integrated digital marketing plan, including but not exclusive to: social media, e-mail marketing, lead gen, paid and organic search marketing, display advertising, CRM, location-based marketing, content marketing and PPC, SEO and SEM optimization, performance marketing.
• The ideal candidate will have an established network of contacts in the luxury industry, including PR and brand partnerships.
• General knowledge and experience in marketing and promotion with a desire and willingness to learn all phases of marketing: strategy, advertising, sales promotion, production and public relations.
• Possesses exceptional presentation and writing skills, including both creative and search-oriented copywriting for web.
• Strong, positive and energized professional presence
• Self-motivated, expert problem solver, and collaborative, abstract thinker who requires minimal supervision in a fast-moving, fluid work environment.
• Computer: requirements: Microsoft Word, Excel, Outlook, PowerPoint, Nice to have: Internet HTML, Photoshop, InDesign

Source: The Mark Hotel