Marketing Manager (Segmentation & CRM)

Emerson Zane; Santa Monica (CA); On-site; USD 90,000 - 110,000; Full time

Job summary

An innovative firm is seeking a Marketing Manager to lead impactful email campaigns that enhance customer engagement and loyalty. This role involves crafting strategic email journeys, collaborating with creative teams, and analyzing performance metrics to drive continuous improvement. Join a dynamic team that values creativity and offers a fun, collaborative culture, along with competitive compensation and numerous growth opportunities. If you're passionate about marketing and ready to make a significant impact, this is the perfect opportunity for you.

Benefits

Medical Insurance

Vision Insurance

401(k)

Paid Maternity Leave

Paid Paternity Leave

Disability Insurance

Generous PTO

Sick Leave

Vacation Time

Growth Opportunities

Qualifications

• Professional experience in email marketing, especially in sports or entertainment.
• Strong knowledge of email marketing tools and CRM platforms.

Responsibilities

• Plan and execute dynamic email campaigns to engage customers.
• Monitor campaign performance and report on KPIs for improvement.

Skills

Email Marketing

CRM Platforms

A/B Testing

Segmentation Strategies

Project Management

Analytical Skills

Storytelling

Tools

Salesforce Marketing

Braze

HubSpot

Klaviyo

Iterable

Mailchimp

Job description

This range is provided by Emerson Zane. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $110,000.00/yr

Direct message the job poster from Emerson Zane

President & Chief Recruiting Officer at Emerson Zane

We're on the hunt for a Marketing Manager with expertise in CRM (Customer Relationship Management) and Segmentation strategies. You'll drive customer engagement, lead segmentation efforts and assist with email campaigns from concept to click. This role will be instrumental in shaping how we connect with our audience — crafting high-impact campaigns that drive engagement, boost loyalty, and convert fans into superfans.

What You’ll Be Doing:

• Plan, build, and execute dynamic email campaigns that deliver the right message to the right person at the right time.
• Test subject lines, creative layouts, and send times to continuously improve performance metrics like open rates, click-throughs, and conversion rates — and translate the insights into smarter strategies.
• Develop and manage segmented email journeys that speak to different customer types and their behaviors.
• Partner with creative, digital, and analytics teams to ensure content is compelling, on-brand, and delivering results.
• Monitor campaign performance and report on KPIs with an eye toward continuous improvement and long-term growth.
• Drive retention, loyalty, and re-engagement efforts through personalized, lifecycle-focused messaging.
• Stay on top of email best practices, trends, and tools — and bring new ideas to the table regularly.

What We’re Looking For:

• Demonstrated professional experience in email marketing; bonus points if you're in the sports, entertainment, or consumer brand space.
• Strong knowledge of email marketing tools and CRM platforms (e.g., Salesforce Marketing, Braze, HubSpot, Klaviyo, Iterable, Mailchimp, etc.).
• Hands-on experience with A/B testing, segmentation, and automation tools.
• A knack for storytelling and crafting content that inspires action.
• Analytical mindset — you love digging into data to uncover what’s working and what’s not.
• Excellent project management skills, with the ability to juggle multiple campaigns and deadlines.
• Access to some of the best events in the industry.
• Fun, collaborative culture with a team that works hard and plays harder.
• Competitive compensation and benefits package.
• 401k retirement planning, life and disability insurance, FSA
• Generous PTO, sick leave, Vacation time and Parental Leave
• Lots of growth opportunity

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Other, and General Business

• Industries

  Entertainment Providers, Spectator Sports, and Broadcast Media Production and Distribution

Referrals increase your chances of interviewing at Emerson Zane by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

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