Growth Marketing Manager

Skin Pharm TX LLC; Austin (TX); Remote; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Growth Marketing Manager, where you will drive performance-driven marketing initiatives across multiple channels. This exciting role involves developing data-driven strategies to enhance customer acquisition and retention while optimizing the customer journey. With a strong emphasis on analytics, you'll leverage your expertise to monitor key performance indicators and deliver actionable insights. Enjoy a supportive culture that prioritizes your well-being and growth, complemented by a comprehensive benefits package. If you're passionate about the beauty and skincare industry and ready to make a significant impact, this opportunity is perfect for you.

Benefits

Wellness stipend

401(k) with company matching

Paid time off

Health insurance

Vision insurance

Dental insurance

Employee product + treatment perks

Paid parental leave

Qualifications

• 5+ years of performance marketing experience in a start-up setting.
• Strong analytical skills with ability to translate data into actionable strategies.
• Experience managing multi-location marketing campaigns.

Responsibilities

• Create and implement comprehensive, data-driven growth marketing strategies.
• Lead end-to-end marketing campaigns across various digital channels.
• Monitor key marketing KPIs and analyze campaign performance.

Skills

Performance Marketing

Data Analysis

Digital Marketing Channels

Customer Acquisition

Customer Retention

Analytical Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Google Analytics

Meta Business Manager

Excel

BI tools (Domo/Power BI)

CRM systems

Job description

Growth Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: Remote

Description

Skin Pharm was built on the belief that when we take care, we feel confident. From our treatments and clinical product line to each team member we hire, every aspect of our brand empowers others to feel good in their skin. We’re looking for full-time Growth Marketing Manager to join our marketing team in Nashville or New York City!

ABOUT THE JOB

Growth Strategy Development:

• Create and implement comprehensive, data-driven growth marketing strategies, focused on accelerating growth across all clinic locations and e-com.
• Develop and execute go-to-market strategies for new growth initiatives and limited-time offers.

Oversee & Optimize Growth Channels:

• Lead end-to-end marketing campaigns across various owned and earned digital channels — including paid search, paid social, SEO, CRM and web.
• Leverage data and analytics to inform bid strategies, audience segmentation, and creative approaches that enhance performance and efficiency
• Own and manage each channel’s budget and performance targets, ensuring cost efficiency and strong return on investment

Data Analysis & Performance Management:

• Monitor key marketing KPIs and analyze campaign performance — with a focus on deriving actionable insights and optimizing strategies for maximum ROI.
• Deep bias towards analytics and measurement, and proven experience delivering results directly tied to revenue objectives

Customer Journey Optimization:

• Map and enhance the customer journey to improve user experience and retention, ensuring seamless integration between online and in-clinic experiences.
• Analyze customer decision-making journeys using both quantitative and qualitative data to identify key challenges and opportunities. Translate complex business questions into clear learning objectives and actionable data-driven solutions.

ABOUT YOU

Skin Pharm is seeking a dynamic and results-driven Growth Marketing Manager to drive Skin Pharm's performance-driven, omnichannel marketing initiatives. This role requires a strategic thinker with a strong analytical mindset, with experience developing and executing data-driven marketing strategies to drive customer acquisition, retention, and revenue growth across four-wall units, as well as e-commerce. The ideal candidate will have a deep understanding of digital marketing channels, marketing technology, analytics and a passion for the beauty and skincare industry.

• 5+ years of performance marketing experience, preferably in a start-up setting with four-wall, multi-unit experience
• Proven track record in driving customer acquisition and retention
• Strong understanding of digital marketing channels and analytics, as well as building and optimizing martech stacks
• Experience managing multi-location marketing campaigns
• Excellent analytical skills with ability to translate data into actionable strategies
• Proficiency in Excel, Google Analytics, Meta Business Manager and BI tools like Domo/Power BI
• Familiarity with CRM systems and marketing automation platforms
• Bachelor's degree in Marketing, Business, or related field
• Nashville or New York location preferred

SKIN PHARM EMPLOYEE BENEFITS

At the heart of our team is a commitment to your well-being, growth and happiness. Here’s how we make it happen:

• Wellness stipend – Because taking care of you matters to us.
• 401(k) with company matching – We’re investing in your future, together.
• Paid time off, including paid holidays and sick time – Recharge, explore or simply unwind as you need.
• Health, vision and dental insurance – For your peace of mind.
• Employee product + treatment perks – We want you to enjoy the amazing experience you help create.
• Paid parental leave - For those special days with your new family member.

Be part of a culture that puts you first, supports your wellness, encourages collaboration and celebrates each team member’s unique journey.

Skin Pharm is committed to diversity and to a policy of equal employment opportunity and non-discrimination. We do not discriminate on the basis of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected by applicable law.