Marketing Manager - Integrated Communications Agency

ideahall; Costa Mesa (CA); Hybrid; USD 90,000 - 115,000; Full time

Benefits offered by this job

Wellness allowance

Tech stipend

401K plan

Medical insurance

Dental insurance

Vision insurance

Life insurance

Flexible spending accounts

Culture perks

Job summary

Idea Hall, an award-winning integrated communications agency in Orange County, seeks a Marketing Manager to own digital marketing and lead generation projects from kickoff to optimization. You will drive paid media, CRM lifecycle workflows, audience development and campaign analytics in a fast-paced, client-facing role.

The position requires 4+ years in marketing, strong cross-functional collaboration, and the ability to manage budgets and timelines.

Qualifications

• 4+ years of marketing experience with cross-functional teams.

Responsibilities

• Manage client relationships and act as primary contact for all marketing-related programs, projects and budgets.
• Coordinate digital and lead generation campaigns from brief to delivery, ensuring on-time and on-budget execution.
• Develop insights from data to guide audience development and marketing decisions.
• Collaborate with cross-functional teams to brainstorm ideas and create effective assets.
• Develop and optimize integrated campaigns across paid, owned and earned channels.
• Own campaign performance reporting and translate data into actionable optimizations for clients.

Skills

Lead generation campaigns

Google Ads

Meta Ads

CRM platforms

Lifecycle marketing

Cross-functional collaboration

Project management

Analytics

Communication

Marketing channels

Tools

CRM tools

Lifecycle marketing tools

Job description

MARKETING MANAGER - INTEGRATED COMMUNICATIONS AGENCY

Idea Hall, an award-winning, creative communications agency based in Orange County, California, is seeking a motivated and experienced Digital Marketing Manager to join our team and take ownership of our clients' digital and lead generation projects from day one. We have been in business since 2003, and value the many longstanding relationships that are the foundation of our agency. We unite public relations, branding and marketing together to build a powerful service offering to meet our clients' many and diverse needs.

The Role of a Marketing Manager at Idea Hall:

You will be responsible for supporting and managing client communications and digital marketing programs and campaigns across multiple channels, with an emphasis on lead generation, paid media, CRM and lifecycle marketing. You will serve as the day-to-day project lead for digital and lead generation engagements, owning scopes, timelines and budgets from kickoff through launch and optimization. You will collaborate with the agency’s internal team to ensure marketing, communications and advertising efforts are aligned with client goals and objectives.

Qualifications for Marketing Manager:

• 4+ years of experience within a Marketing role with proficiency in working with cross-functional teams, developing presentations and executing creative marketing campaigns.
• Proven experience planning, launching and directly managing paid lead generation campaigns, with hands-on proficiency in Google Ads and Meta Ads.
• Strong command of CRM platforms and lifecycle marketing, including audience segmentation, email automation and nurture journeys.
• Strong research and analysis skills, ability to think critically at every step.
• Excellent communication skillsto interface with internal staff, vendors and clients.
• Strong project management skills, with experience leading digital and lead generation projects end to end: scoping, timelines, budgets and cross-functional coordination in a deadline-driven environment, using digital PM software tools to manage multiple projects simultaneously.
• Understanding andknowledge of traditional and emerging marketing channels across paid, owned, earned.
• Fluency in performance analytics, with the ability to forecast, identify trends and challenges, and translate campaign data into clear, actionable recommendations.
• Familiarity with funnel design and development, including landing pages, forms and conversion paths.
• Comfort contributing to ad creative, from concepts to copy, in collaboration with our design team.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, video production, social media, AI, etc.
• Ability to work onsite in our beautiful Costa Mesa Office Tuesdays, Wednesdays, Thursdays and with an additional 15% of work time to visit clients and attend events (sometimes in evenings).

The Marketing Manager Role:

• Manage client relationships and act as point of contact for all marketing-related programs, projects and managing the work. You must enjoy working directly with clients and be confident in presenting ideas, thinking critically on your feet with clients and team.
• Project manage digital and lead generation campaigns from brief to delivery, coordinating internal teams, vendors and client stakeholders to keep work on time and on budget.
• Engage in relationship-building to grow and retain our opportunities with clients.
• Have the ability to conduct and lead research and help generate insights based on the data and assist with audience development.
• Collaborate with cross-functional teams to brainstorm great ideas, concepts and creative assets that align strategic marketing initiatives.
• Develop, execute, and support integrated marketing campaigns across multi-platform channels that may include:
  • Building project plans and managing timelines, tasks and resources in PM software tools
  • Supporting creative team with creative production needs, including ad creative for paid campaigns
  • Leading the execution and optimization of paid lead generation campaigns across Google Ads and Meta Ads
  • Managing client CRM and lifecycle marketing programs, including segmentation, automation and nurture campaigns
  • Building and optimizing marketing funnels, including landing pages, forms and conversion tracking
  • Owning campaign performance reporting and translating the data into insights and optimizations for clients
  • Working with senior team leads to develop external presentations, content and other relevant materials
  • Supporting or directly managing accuracy with client expenses and budgets
  • Think and act strategically to getresults for our clients

About Idea Hall

Idea Hall has been recognized by Medium as one of the "8 Coolest Hidden Gem Companies in Southern California." We integrate public relations, branding, and marketing to create powerful service offerings that meet our clients' diverse needs. We strive to "Champions of All Things Good" for our clients and community, earning a spot on the OC Civic 50 for eight years.

Our culture is collaborative, fun and entrepreneurial. We’ve built our culture on a foundation of our five core values: One Team, Relationships, Leadership, Growth Mindset, Making a Difference. Our values represent how we work with one another. They keep us accountable, define our beliefs, guide our policies, practices and build a strong community.

Benefits

• Monthly wellness allowance and technology stipend
• 401K profit sharing and defined benefits plans
• Medical/dental/vision/life insurance
• Flex spending accounts for healthcare and childcare
• Host of culture-building goodies and perks throughout the year

Compensation is commensurate with experience and skill set at market rate for our location.

Idea Hall operates a hybrid work environment guided by the needs of the team, our clients, and the agency at large.

Idea Hall is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require an accommodation to complete the application process, please let us know.