Marketing Director

80Twenty; Los Angeles (CA); Hybrid; USD 150,000 - 210,000; Full time

Job summary

80Twenty is seeking a Director of Marketing to own the “how it feels” across all customer touchpoints in a hands‑on, player‑coach role. You bring exceptional taste, move fast, ship high‑quality work, and shape a coherent brand story while executing.

You’ll lead product launches, seasonal campaigns, and an upcoming subscription launch. You will steer agency and freelancer partners, direct brand aesthetics, and ensure cohesive messaging across email, social, ads, and site.

Qualifications

• High autonomy with taste, speed, and action bias.
• Strong storytelling and copywriting ability.
• Experience leading agencies or vendors; consumer/DTC brand experience.

Responsibilities

• Own launch calendar and briefs for new products.
• Align agencies and ensure cohesive outputs across channels.
• Create launch toolkits unifying messaging and visuals.
• Lead email marketing strategy with agency; review emails before launch.
• Manage agency/freelancer relationships across paid media, social, design, and more.
• Direct brand creative and aesthetics; guide shoots/assets; maintain brand system.
• Build and refresh campaign calendars for holidays and product drops.
• Shape positioning for subscription launches; grow campaigns that convert.

Skills

Autonomy

Design eye

Strong writing

AI fluency

Agency management

DTC branding

Tools

Shopify

Klaviyo

Figma

Adobe CS

Job description

Our client is a premium F&B consumer technology brand focused on building products that enhances everyday rituals. They're looking for a Director of Marketing who owns the “how it feels” across every customer touchpoint. This is a hands‑on, player‑coach role for someone with exceptional taste who moves fast, ships high‑quality work, and can shape a coherent brand story while also executing. They're in a strong growth phase with new products launching, a subscription service about to hit, and a full holiday season ahead. The team is intentionally lean, execution runs through great agencies and freelancers, and the bar for quality is high.

You will be a key voice at the table, bringing real influence on everything that matters – especially around brand aesthetics. You will identify what needs to happen and drive it forward.

What you'll own:

Four new products are on the horizon, plus new colors and seasonal campaigns. You'll own the launch calendar, build back the timelines, write the briefs, align the agencies, and make sure everything shows up cohesively and on time. You're the connective tissue between every team touching a launch. You'll create launch toolkits that unify messaging and visuals across channels, then drive execution with the team.

The company works with an email agency to execute their email marketing campaigns. You will lead the strategy: reviewing emails prior to launch, analyzing performance after it lands, and keeping the agency accountable that drives the business forward. This person should ideally having strong storytelling and copy skills - not rely on AI for all

Agency and vendor management

Most execution runs through agencies and freelancers including, paid media, social content, design, and more. You will manage those relationships and ensure cohesion across the various teams and their outputs.

Brand creative and aesthetics

This is a design‑forward brand. Our client is looking for someone with a sharp eye who can direct the creative work (i.e, photo shoots, social content, ad assets) and make it better. When something is off, you are the person that will see it and ensure it gets fixed. You can tell the difference between on‑brand and off‑brand work and say why. You're capable of hands on execution (refreshing an ad image, adjusting a template) but you're not expected to produce final, polished assets from scratch. You'll manage vendors and agencies but you must

be capable of producing work yourself as well as building and evolving a modern brand system and guidelines, to keep the quality bar extremely high.

Campaigns and seasonal moments

There are natural moments to show up throughout the year: holiday, gifting seasons, new product drops, and subscription growth pushes. You'll build the campaign calendar, work with the President on strategy and coordinate execution across email, social, ads and the site. There will be roughly one major moment per month. You'll create and refresh ad image creative, including evergreen creative and campaign‑specific assets.

A soon to launch subscription service needs sharper positioning and better storytelling. You will be responsible for helping define how it grows, ensuring a clearer value communication, a smoother customer experience, and launching campaigns that convert.

What they're looking for

• High levels of autonomy. You can take a project, figure out what it needs, seek guidance to keep things moving and come back with something done. Someone with taste, competency, speed, and a bias toward action will thrive here.
• Design eye. You do not have to be a designer by trade, but you can tell the difference between on brand creative and off brand creative, and you can articulate why so that a fix can be made.
• Strong writing skills. You can express your thinking clearly and are good at storytelling in a way that AI isn’t.
• AI-Competent.You can efficiently leverage AI tools to move faster and automate mundane tasks, without replacing your thinking and creativity.
• Skilled manager and partner. You have experience managing agencies or vendors and know how to work effectively with and through them.
• Consumer or DTC brand experience. You understand how to talk to real people about products they actually use.
• Familiarity with Shopify, Klaviyo, Figma, or Adobe Creative Suite or similar platforms

Nice to haves

• Experience in lifestyle, food and beverage, or premium consumer accessories
• Comfort reading performance data — open rates, click‑throughs, conversion — and knowing what to do with it
• Experience launching new products in a lean, fast‑moving environment
• Experience with subscriptions and lifecycle marketing (especially improving positioning and
• flows).
• Familiarity with packaging design and physical brand experiences.

How they work:

Small but mighty team. High standards. Real autonomy. Execution runs through great agencies, and the in‑house team sets the direction and holds the bar. If you thrive when things are ambiguous and you are the one who figures it out, you will love it here.

This is hybrid in the office periodically in the Greater Los Angeles office. Depending on location 1-3x a week in office, or if in SD monthly visits.