Digital Marketing Analyst

RiseMe; Irvine (CA); On-site; USD 70,000 - 85,000; Full time

Job summary

YPM is seeking a Digital Marketing Analyst in Irvine, CA to manage day-to-day media campaigns, track performance, and generate insights. You will work with the digital team to ensure campaigns meet client KPIs and deliverables are accurate and on-time.

You will analyze large data sets, create actionable insights, and collaborate with Client Services, Sales, and vendors. Strong Excel/PowerBI/SQL skills and prior digital advertising experience are essential.

Qualifications

• Bachelor’s degree in marketing, business, statistics or related field.
• 2–4 years in digital advertising, marketing research, sales analytics, or related field (agency experience preferred).
• Strong understanding of digital advertising measurement and market research methods.
• High computer literacy with advanced Excel and Google Sheets (pivot tables, VLOOKUP).
• Experience with managing Affiliate and Pay Per Call campaigns.
• Hands-on budgeting experience and vendor collaboration.
• Ability to organize findings and translate into actionable insights.
• Experience with data-informed optimizations to hit client KPIs.

Responsibilities

• Execute deliverables and gather assets to launch campaigns.
• Collect data/results from media campaigns and maintain performance reports.
• Collaborate with Client Services/Sales to align campaigns with objectives.
• Analyze data trends and provide optimization recommendations.
• Present complex data in clear, concise formats for stakeholders.
• Communicate progress, timelines and results with team and vendors.
• Respond to requests and special projects promptly and accurately.
• Monitor deadlines and client reporting to ensure timely completion.
• Support meetings with material and strategic reports.

Skills

Excel advanced

Google Sheets

PowerBI

SQL

SFMC

Invoca

Campaign analytics

Data visualization

Communication

Time management

Education

Bachelor’s degree in marketing, business, statistics or related field

Tools

PowerBI

SQL

SFMC

Invoca

Job description

Job Details: Job Location: Corporate Office - Irvine, CA, Position Type: Full Time, Salary Range: $70000.00 - $85000.00Salary/year, Job Category: Digital Media & Services, YPM has an exciting opportunity for a smart, talented, metrics-driven Digital Marketing Analyst who has hands-on experience executing daily operations of media planning, placement, and reporting. You will work closely with the digital team on day-to-day management of online/digital media campaigns and will be responsible for tracking and analyzing performance marketing data, ensuring that all deliverables are executed on time and reflect a high standard. The ideal candidate is one who is detail-oriented, has strong project management skills, is comfortable analyzing large data sets, and is passionate about turning data into actionable insights.

Key Responsibilities

• Execute upon deliverables, gather/organize/provide marketing assets required to launch campaigns.
• Collect data/results from media campaigns through databases and related systems, and update and maintain reports on campaign performance and metrics.
• Collaborate with the Client Services/Sales team to ensure client online/digital media campaigns and marketing initiatives are reaching mutual objectives.
• Analyze and track data for statistical modeling purposes; interpret data trends, identifying key findings, further optimization of campaign, and go-forward recommendations.
• Integrate complex marketing data/results into a succinct, clear, and aesthetical format.
• Communicate with team members and vendors on campaign developments, timelines, and results.
• Respond timely and accurately to team members and client requests and special projects.
• Monitor client reporting and project deadlines to ensure all items are completed timely and accurately.
• Assist with preparation of business meeting materials for client meetings/presentations.
• Support the team in developing solutions and providing strategic/specialized reports.

Skills and Requirements

• Bachelor’s degree in marketing, business, statistics or related field.
• 2-4 years of experience in digital advertising, marketing research, sales analytics, or related field (prior agency experience preferred).
• Strong understanding of digital advertising measurement and market research methods.
• High computer literacy, with advanced Excel and Google Sheets skills (including pivot tables and vlookup).
• Strong organizational and time management skills with the ability to multi-task, prioritize and respond with appropriate sense of urgency in a fast-paced, deadline-driven environment.
• Experience with managing Affiliate and Pay Per Call marketing campaigns.
• Hands-on experience setting monthly budgets, pacing budgets, and working collaboratively with vendor partners.
• Proven ability to navigate complex data sets and conduct statistical analyses Attention to detail and a commitment to data integrity.
• Ability to organize findings and translate into actionable insights.
• Experience leveraging data insights to optimize marketing campaigns to achieve client KPIs Experience simplifying complex data concepts and explaining to others (internally and externally).
• Experience with Microsoft PowerBI (refreshing reports, writing basic Queries) SQL experience is a plus.
• Experience with Salesforce Marketing Cloud is a plus.
• Experience with Invoca or other comparable Call Listening Software is a plus.
• Avid learner who always seeks growth and development.
• Excellent verbal and written communication skills.
• Ability to work both independently and as part of a team in a professional business environment.
• Flexible and a team player; ability to work in a dynamic and ever-changing industry and accommodate evolving responsibilities.