Marketing manager in healthcare technology

AIRS Medical Inc; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Home office setup

Onboarding gifts

Job summary

AIRS Medical Inc. ищет Маркетинг-менеджера по региону EMEA для разработки и реализации программ привлечения спроса в сегменте B2B в рамках глобальной маркетинг-стратегии компании.

Вы будете помогать формировать показательное влияние на продажи в регионе, сотрудничать с Sales и партнёрами. Кандидат должен обладать опытом создания интегрированных кампаний, управлять CRM/MA-системами и обеспечивать отчётность по KPI.

Qualifications

• 5+ лет B2B-маркетинга с ответственностью за генерацию спроса и воронку продаж.
• Опыт построения интегрированных кампаний с измеримым коммерческим эффектом.
• Опыт работы с MQL/SQL и отчетностью по воронке.

Responsibilities

• Разработка и реализация плана спроса в регионе EMEA через цифровые каналы, email, платные медиа, вебинары и мероприятия.
• Владение воронкой: от лидов до MQL/SQL и возможностей продаж.
• Согласование с отделами продаж и партнёрами, обеспечение данных CRM и маркетинговой автоматизации.
• Оптимизация бюджета и ROI мероприятий в регионе EMEA.

Skills

Demand generation

Campaign management

Lead generation

Funnel reporting

CRM & Marketing automation

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Salesforce

Job description

Описание

AIRS Medical is a fast-growing healthcare technology company founded in 2018 and headquartered in Seoul, South Korea, with rapidly expanding U.S. EMEA and Japan operations. Built on the belief that technology should help prevent illness, not just treat it, AIRS Medical empowers people to live healthier, longer lives. Reporting to the VP of Marketing, the Marketing Manager, EMEA is a commercially minded B2B marketer responsible for building and driving demand generation across the region.

Задачи

• Build and execute the EMEA demand-generation plan across digital, email, paid media, webinars, events, partner programs and targeted outbound campaigns.
• Own marketing-sourced and marketing-influenced pipeline targets
• Track leads from initial engagement through MQL, SQL and opportunity stages.
• Monitor conversion, velocity, pipeline coverage and campaign performance and report regularly on funnel health
• Act as the day-to-day marketing partner to EMEA Sales.
• Align on priority markets, accounts, personas and opportunities and build programs that directly support regional commercial objectives
• Develop targeted programs for strategic enterprise accounts and buying committees, combining digital engagement, events, content, customer evidence and sales outreach
• Maintain strong CRM and marketing automation discipline, including lead scoring, segmentation, routing, attribution and campaign reporting.
• Ensure marketing data is accurate and actionable
• Own the commercial strategy for EMEA conferences and industry events — objectives, audience targeting, pre-event campaigns, meeting generation, lead capture, follow-up strategy, budget and ROI.
• Coordinate agencies, vendors and internal resources for execution rather than personally owning every logistical task
• Develop regional campaigns around AIRS Medical solutions, customer outcomes, clinical evidence, product launches and market priorities.
• Adapt global campaigns for EMEA audiences rather than creating isolated regional activity
• Identify the assets required to support campaigns and work with internal teams, designers, agencies and subject-matter experts to produce
• Manage the EMEA marketing budget and evaluate investment based on pipeline contribution, conversion and commercial impact rather than activity volume alone

Требования

• 5+ years of B2B marketing experience, with direct responsibility for demand generation, lead generation and pipeline performance
• Demonstrated experience building integrated campaigns that generate measurable commercial results
• Strong understanding of MQL/SQL management, funnel conversion and pipeline reporting
• Hands-on experience with CRM and marketing automation platforms such as HubSpot and/or Salesforce
• Experience partnering directly with sales teams and sales leadership
• Strong analytical skills and confidence presenting campaign, funnel and pipeline performance to leadership
• Experience managing paid digital campaigns, email marketing, webinars and other demand-generation channels
• Strong project and budget-management skills
• Excellent written and verbal English communication skills
• Ability to manage multiple markets, campaigns and priorities independently

Будет плюсом

• Experience in MedTech, healthcare technology, medical imaging, healthcare AI or another complex B2B technology environment
• Experience marketing to hospitals, imaging organizations, radiologists, healthcare executives or other clinical/technical buyers
• Experience with enterprise or account-based marketing
• Experience in a growth-stage global organization where processes and programs are still being built
• Strong understanding of conference and tradeshow strategy, particularly meeting generation, lead qualification and event ROI
• Ability to communicate in French, Italian, or German
• Strong attention to detail, ownership mentality and ability to operate with limited supervision

Условия

• Work type: Full time under EOR
• Work from home, with occasional business travel
• Collaborate with team members around the country and the world
• Paid Time Off (30 days)
• Onboarding gifts and home office supplies
• Training & Development