EMEA ICE Marketing Specialist

Johnson & Johnson; United States; Remote; USD 110,000 - 160,000; Full time

Benefits offered by this job

Annual bonus

Vacation days

Parental leave

Well-being programs

Health insurance

Job summary

Johnson & Johnson seeks an experienced EMEA ICE Marketing Manager to translate regional ICE strategy into coordinated campaigns across EMEA. You will manage the digital ecosystem, website content, email, paid media and events, ensuring alignment with country teams and global partners.

The role requires 5+ years in marketing with digital campaign execution, cross-country collaboration and strong analytics. Travel within EMEA is expected. Benefits and a performance-based bonus are offered.

Qualifications

• Masters degree in marketing, business, communications or related field.
• 5+ years of progressive marketing experience with digital campaigns.
• Experience managing websites, email campaigns, paid media and search advertising.
• Budget management, agency coordination and dashboards for performance.
• Strong analytical skills and English fluency in a matrixed, multicultural environment.

Responsibilities

• Translate regional ICE strategy into coordinated, measurable campaigns across EMEA.
• Manage ICE website content, landing pages, analytics and review processes.
• Plan and execute integrated advertising, email, search and digital campaigns.
• Coordinate calendars across EMEA and enable country-level adaptation.
• Partner with country marketing teams to define priorities and measures of success.
• Allocate campaign budgets, monitor spend and ROI; oversee agencies and vendors.
• Provide marketing oversight for priority events and congresses with reporting.
• Develop sales-facing toolkits and activation guides with Sales Enablement.

Skills

Digital marketing

Campaign management

Cross-country collaboration

Web analytics

CRM & marketing automation

Email campaigns

Paid media & search

Data-driven optimization

English fluency

Education

Master's degree in marketing

Tools

CRM integration

SEO tools

Web analytics dashboards

Marketing automation platforms

Job description

Описание: At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com. As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

All Job Posting Locations: Barcelona, Spain, Berlin, Germany, Lyon, Rhone, France, Milano, Italy

Job Function: Marketing | Job Sub Function: Product Management | Job Category: Professional

Задачи:

Role purpose The EMEA ICE Marketing Manager translates the regional ICE strategy into coordinated, measurable campaigns and market activation across EMEA. The role manages the digital ecosystem, paid and owned campaigns, country alignment, campaign budget allocation and event oversight, while ensuring that local teams have the tools, content and direction needed to accelerate ICE adoption.

• Develop and execute the annual EMEA ICE campaign plan in alignment with the EMEA ICE strategy, portfolio priorities and country readiness.
• Manage ICE website content and landing pages, coordinating updates, user journeys, analytics, optimisation and required review processes.
• Plan and execute integrated advertising, email, search advertising and digital campaigns, including audience strategy, media plans, creative development, deployment and performance optimisation.
• Coordinate campaign calendars across EMEA and ensure consistent positioning while enabling appropriate country-level adaptation.
• Partner with country marketing and commercial teams to define campaign priorities, activation plans, local requirements and measures of success.
• Recommend and manage the allocation of campaign budgets by market, channel and activity; monitor spend, commitments, forecasts and return on investment.
• Lead agency and vendor management for creative, media, digital, content and production activities within approved governance processes.
• Provide marketing oversight for priority events and congresses, including objectives, presence, messaging, digital amplification, lead capture, follow-up and performance reporting.
• Develop sales-facing campaign toolkits, content and activation guides in partnership with the Sales Enablement Specialist.
• Monitor campaign and channel KPIs, identify performance gaps and present actionable recommendations to the EMEA ICE Marketing Lead and country stakeholders.
• Maintain alignment with Global and regional partners on brand, portfolio, launch, claims, data privacy and content approval requirements.

Требования:

• Masters's degree in marketing, business, communications, life sciences or a related discipline.
• Approximately 5 or more years of progressive marketing experience, including digital campaign execution and cross-country stakeholder management.
• Demonstrated experience managing websites, email campaigns, paid media and search advertising.
• Experience managing campaign budgets, agencies, timelines, performance dashboards and multiple market inputs.
• Strong analytical skills and the ability to turn campaign data into clear optimisation decisions.
• Fluent English and the ability to operate effectively in a matrixed, multicultural EMEA environment.
• Ability to travel within EMEA for key country meetings, congresses and business reviews.
• MedTech, cardiovascular, electrophysiology, ultrasound or broader healthcare marketing experience.
• Experience with account-based marketing, marketing automation, CRM integration, SEO and web analytics.
• Experience supporting product launches and highly regulated promotional review processes.
• Additional European language capability.

Measures of success:

Integrated campaigns are delivered on time, on budget and with clear country adoption. Website, email, search and advertising activity generate measurable engagement and qualified commercial action. Campaign investment is transparently prioritised across countries and channels. Congress activity is connected to pre-event demand generation and post-event follow-up, not managed as a stand-alone tactic. Country teams have clear, reusable toolkits and consistent regional direction.

Условия:

The anticipated base pay range for this position is:

• an annual bonus with set target (% of pay) depending on pay grade / location, where the actual amount is based on the employees' and companies' performance of the previous calendar year, or sales commissions.
• vacation days
• parental leave for a minimum of 12 weeks
• bereavement leave
• caregiver leave
• volunteer leave
• well-being reimbursement
• programs for financial, physical and mental health
• service anniversary and recognition awards
• several insurance plans for employees and in some location's eligible dependents

For more information, visit Employee benefits | Supporting well-being & career growth | Johnson & Johnson Careers. This is for informative purposes only. Amounts and actual benefits may vary by location and are subject to change.