Marketing manager in B2B SaaS

Emburse Chrome River; United States; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Emburse Chrome River is seeking a Marketing Manager to lead integrated campaigns across North EMEA and support UK/Benelux/Nordics. You will drive multi-channel programs, generate qualified leads, and partner with sales and agencies to optimize ROI.

You will analyze campaign performance, report metrics, and continuously improve lead hand-off processes while aligning with regional goals and global marketing. Bachelor's degree required.

Qualifications

• 5-7 years of marketing experience, preferably in B2B SaaS.
• Proven track record in full-funnel marketing and multi-channel campaigns.
• Experience using data to track ROI and optimize performance.

Responsibilities

• Proactively execute North EMEA multi-channel campaigns to drive leads and sales pipeline.
• Ensure a consistent flow of qualified leads for the North EMEA Sales teams and report on funnel metrics.
• Measure campaign effectiveness and ROI, and optimize resource allocation and revenue generation.
• Collaborate with sales, global marketing, agencies, and partners to deliver full-funnel programs.
• Tailor campaigns to market needs and verticals and provide market insights to stakeholders.

Skills

Multi-channel marketing

Lead generation

ROI analysis

Cross-functional collaboration

Data-driven decision making

Education

Bachelor’s Degree

Job description

Описание

At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in expense intelligence, we are creating a future where technology drives business value and inspires extraordinary results. Our AI-powered platform helps organizations modernize financial operations, increase visibility, and optimize spend across the enterprise. The Marketing Managers are responsible for building integrated marketing campaigns that drive pipeline for the sales team.

Задачи

• Proactively execute North EMEA short and long-term multi-channel campaigns to drive leads and sales pipeline
• Ensure a consistent flow of qualified leads for the North EMEA Sales teams, and measure and report on critical sales funnel metrics
• Measure and report on the effectiveness of marketing programs and campaigns to improve resource allocation, efficiency, and revenue generation
• Work closely with sales, the global marketing team, the agencies, and partner teams to deliver full-funnel marketing programs
• Focus on executing campaigns tailored to specific market needs and verticals
• Provide feedback to broader teams about market conditions, highlighting successful strategies and areas for improvement
• Assist in achieving North EMEA-wide marketing team goals and programs, ensuring their success in the region
• Partner with the BDR team to ensure quality lead delivery and proper follow-up.
• Build a consistent feedback loop and continuously improve and optimize lead hand-off processes
• Regularly update marketing, sales, and product teams about regional customer behaviours, buying preferences, and patterns
• Conduct post-campaign analysis to report on effectiveness and ROI, providing insights for future campaign improvements

Требования

• 5-7 years of Marketing experience
• Extensive experience in the UK and also Benelux and Nordics with professional level English language skills
• Proven track record in marketing or revenue-focused roles, preferably within a B2B SaaS environment
• Strong experience in supporting and executing full-funnel and multi-channel marketing campaigns
• Proficient in leveraging data to track campaign effectiveness, ROI, and optimize performance
• Mindset geared towards continual improvement and optimization of campaign processes
• Ability to thrive in dynamic global environments and resolve ambiguity quickly
• Passion for working with sales and partner teams to execute cross-functional campaigns
• Strong interest in engaging with and understanding North EMEA customer needs to tailor campaigns effectively
• Experience working with stakeholders across multiple time zones to coordinate campaign efforts
• Desire to make a significant impact and drive change through effective campaign execution
• Solutions-oriented mindset driven by curiosity to explore new campaign approaches
• Bachelor’s Degree required
• Будет плюсом: Marketing or Business Degree preferred

Условия

Competitive pay, flexible work, and an inclusive, collaborative environment that supports your success.