Marketing data analyst

Doctoralia; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Здравоохранение

Гибридная/удаленная работа

Гибкий график

Бюджет на обучение/развитие

Job summary

Doctoralia ищет Staff Marketing Data Analyst для определения направления аналитики маркетинга и построения инфраструктуры данных, объединяющей маркетинг и бизнес-данные. Вы будете работать с инженерами данных и BI-командами для разработки устойчивых решений.

Требуется опыт в анализе маркетинга, владение SQL и инструментами BI, а также способность общаться с топ-менеджментом и PM. Гибкий график и удаленная работа с возможностью приезда в офисы по мере необходимости.

Qualifications

• Высшее образование по статистике, науке о данных, маркетинговой аналитике или смежной области.
• Опыт 7–9 лет в маркетинговой или продажной аналитике и доказанная эффективность ROI.
• Экспертность в статистике и BI-инструментах (SQL, Tableau/Power BI/Qlik Sense, Excel).
• Опыт работы с pipeline/warehouse; знание DBT и построение моделей данных.
• Умение объяснять сложные результаты бизнес-руководителям и старшим лидерам маркетинга.

Responsibilities

• Определение стандартов и архитектуры данных для стабильных и масштабируемых продуктов.
• Контроль качества данных и управление вопросами качества в маркетинговых данных.
• Сотрудничество с руководством маркетинга для понимания целей и дорожной карты анализа.
• Руковождение решениями сложных задач с подходом data science.
• Разработка и поддержка масштабируемых дашбордов по KPI маркетинга, бюджету и ROI.
• Интерпретация данных для бизнес-решений и презентации руководству.
• Координация запросов на ad-hoc анализ и приоритизация задач.
• Презентация аналитических выводов CMO и вице-президентам маркетинга.
• Наставничество аналитиков и повышение общего качества анализа.

Skills

Маркетинговая аналитика

Коммуникация с заинтересованными лиц 

Лидерство/менторство

Управление приоритетами

Бизнес-английский

Education

Степень по статистике/науке о данных/бизнес-аналитике

Tools

SQL

Tableau

Power BI

Qlik Sense

Excel

DBT

Data Warehouse

Job description

Описание: The Staff Marketing Data Analyst will be responsible for setting the direction for world-class marketing analytics that power the marketing team to make informed, insight-driven decisions. They will partner with our data engineers, product data and business intelligence teams to design and own the foundational data structure that allows marketing data to flow and integrate with business data in our systems and BI tools.

Задачи:

• Apply deep expertise in data structures to define the standards and architecture for data products that are stable, scalable, and performant
• Own data quality issue analysis, resolution action plans, and governance across marketing data
• Work collaboratively and develop relationships with Marketing leadership, including Marketing VPs and the CMO, to understand business objectives, shape the analytics roadmap, and build data solutions that meet these needs
• Provide thought leadership and hands-on direction for the most complex problems requiring a data science approach
• Design and oversee scalable dashboards for key marketing KPIs, budget and ROI analysis
• Drive insight generation and influence business decisions by explaining the impact of these insights to Marketing VPs and other key business stakeholders
• Lead ad-hoc data analysis and reporting requests that require data blending from multiple data sources, and help prioritize incoming requests
• Structure and present analyses directly to the CMO, Marketing VPs, and other executive stakeholders
• Mentor and coach analysts, review their work, and raise the overall quality of analysis across the team

Требования:

• Degree in statistics, data science, business analytics, marketing analytics, or related field
• Minimum 7–9 years of experience in marketing and/or sales analytics
• Track record of delivering increased marketing effectiveness with measurable return on investment (ROI) and sales conversion and revenue improvements, including initiatives you led end to end
• Expert analytics capabilities using statistical and business intelligence tools (SQL, Tableau/Power BI/Qlik Sense, Excel all required)
• Experience with data pipeline and warehouse tools; strong DBT experience required, including designing data models
• Experience translating technical terms and explaining complex analysis to business stakeholders, including senior marketing leaders
• Knowledge of marketing data; experience with analyzing data from HubSpot and Salesforce is particularly desired
• Experience mentoring or guiding other analysts
• Proven ability to manage multiple, competing priorities simultaneously
• Positive can-do attitude with strong initiative and follow-through
• Insatiable appetite to learn and grow
• Strong level of business English
• Preference to be in Europe
• Будет плюсом: account-based marketing experience; proficiency in one or more of Spanish, Polish, Brazilian Portuguese, German, or Italian

Условия:

Healthcare insurance – so you can focus on what matters. Wellness that works for you – from gym memberships to mental health support, we’ve got you covered. Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance. Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave. We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects. Work with talented people from all over the world in a diverse and inclusive environment. Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.