Marketing analyst in healthcare

MEDvidi, Inc.; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Fully remote

Health insurance after probation

Wellness compensation

Paid English lessons

Job summary

MEDvidi, Inc. ищет опытного аналитика по маркетингу для анализа платного и органического трафика на рынке США. Ваша задача — улучшать веб-аналитику, отслеживание событий и конверсий, а также сотрудничать с инженерами над точной атрибуцией и серверным отслеживанием.

Требуется 5+ лет опыта в аналитике, знание GA4, GTM и инструментов визualизации. Предоставляется удаленная долгосрочная работа по B2B, с конкурентным вознаграждением и медицинским страхованием после испытательного срока.

Qualifications

• 5+ лет опыта в аналитике данных, с акцентом на маркетинговую аналитику и рост.
• Опыт B2C веб-аналитики: привлечение, воронки конверсии и оптимизация маркетинга.
• Опыт работы на рынке США, предпочтительно в международной продуктовой компании.
• Глубокие знания маркетинговой метрики: CAC, ROAS, LTV, конверсия, CPA.
• Умение работают с GA4, GTM, Data Layer, отслеживанием событий и конверсий.

Responsibilities

• Проанализировать производительность платных и органических каналов.
• Владеть и улучшать веб-аналитику, отслеживание событий и конверсий.
• Работать с GA4, GTM и Data Layer для корректного сбора данных.
• Мониторить атрибуцию, решать расхождения в данных совместно с инженерами.
• Поддерживать серверное отслеживание с учетом конфиденциальности данных.
• Прогнозировать эффективность маркетинга и оптимизировать расход на платный трафик.
• Строить дашборды по CAC, ROAS, LTV и воронкам конверсии.
• Планировать и анализировать A/B-тесты, повышать конверсию.

Skills

GA4

GTM

Data Layer

SQL

Python

PostHog

Mixpanel

Tableau/Power BI

Tools

Google Analytics 4

Google Tag Manager

Data Layer

PostHog

GA4

Mixpanel

Tableau

Power BI

Job description

Описание:

MEDvidi is an AI-powered online mental healthcare clinic operating in the United States. For over six years, we've been developing our telemedicine platform to make mental healthcare more accessible, efficient, and scalable. Our Marketing team helps connect patients with mental healthcare through paid and organic acquisition. Working within our cross-functional Demand and Supply group, we focus on growing demand efficiently while balancing marketing performance with provider availability across US states.

Задачи:

Analyze the performance of paid and organic marketing channels and individual campaigns. Own and improve web analytics tracking, including event tracking, conversion tracking, and data collection across marketing channels. Work with Google Analytics 4, Google Tag Manager, and Data Layer to ensure accurate and reliable marketing data. Monitor marketing attribution, investigate data discrepancies, and resolve measurement gaps in collaboration with engineering teams. Support the implementation and optimization of server-side tracking, considering healthcare data privacy and compliance requirements. Forecast marketing efficiency and help optimize paid marketing spend across channels, campaigns, and markets, considering provider availability and capacity. Build and maintain dashboards to monitor acquisition performance, conversion funnels, CAC, ROAS, and LTV. Plan, launch, monitor, and analyze A/B experiments, identifying opportunities to improve conversion and marketing efficiency.

Требования:

5+ years of experience in Data Analytics, with strong and recent hands-on experience in Marketing Analytics, Web Analytics, or Growth Analytics. Proven experience in B2C web marketing analytics, including website acquisition, conversion funnels, and marketing performance optimization. Experience working with the US market, preferably in established international product companies. Strong experience analyzing paid acquisition channels, particularly Google Ads, Meta Ads, or similar performance marketing platforms. Deep understanding of marketing metrics and unit economics, including CAC, CPA, ROAS, ROI, LTV, conversion rates, and acquisition efficiency. Hands-on experience with web analytics and tracking, including GA4, GTM, Data Layer, event tracking, and conversion tracking. Solid understanding of marketing attribution, client-side and server-side tracking, cookies, consent management, and privacy-related measurement challenges. Strong SQL and Python skills for independent data analysis, with an understanding of ETL processes. Experience with event-based analytics platforms such as PostHog, GA4, Mixpanel, or similar tools, and BI tools such as Tableau or Power BI. Strong knowledge of statistics, probability, A/B testing, and hypothesis validation. Strong analytical and business mindset: ability to independently identify performance bottlenecks, investigate root causes, and translate data into actionable recommendations. Ability to independently own analytical projects and confidently communicate findings to technical and business stakeholders. Fluent Russian and advanced English (C1 preferred, strong B2+ acceptable) for regular collaboration with English-speaking colleagues. Proficiency in using LLMs in daily work, with the ability to critically evaluate their output. Ability to work CET/CEST overlapping hours under a long-term B2B contract using personal equipment.

Будет плюсом:

• Previous hands-on experience in Performance Marketing, Growth Marketing, or User Acquisition
• Experience with healthcare, HealthTech, fintech, or other regulated industries
• Experience with supply-demand analytics, capacity planning, or marketplace analytics
• Hands-on experience with privacy-conscious tracking, server-side GTM, conversion APIs, or JavaScript
• Experience with SEO analytics and organic acquisition performance
• Experience with Airflow or dbt

Условия:

• A chance to contribute to a product-driven company in the medical tech space.
• Competitive compensation and clear growth opportunities.
• Fully remote, long-term B2B collaboration.
• Health insurance after the probation period, plus sports & wellness compensation.
• Career growth, including personalized English lessons via Preply.
• 19 working days of vacation per year.
• 3 additional wellness days.
• Paid sick leave for the first 5 working days.
• Thoughtful gifts for important life events.