Marketing Manager for Performing Arts Venues

Placements24; Redmond (WA); Hybrid; USD 36,000 - 55,000; Full time

Benefits offered by this job

Professional development

Tickets to performances

Hybrid work model

Job summary

Placements24 is seeking a Marketing Manager for its prestigious Arts & Entertainment client in Welkom, Free State. The role blends office-based and remote work, leading campaigns to boost audience engagement and ticket sales for premier performing arts venues.

The ideal candidate has 6+ years in marketing within the arts sector, strong digital marketing expertise, and a track record of growing audiences and revenue. Collaboration with programming, development, and operations is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 6+ years in marketing, with focus in Arts & Entertainment and performing arts.
• Proven ROI-improving campaigns driving audience growth and revenue.
• Expertise in digital marketing, SEO, SEM, social media, content and email.
• Strong understanding of audience demographics in performing arts.
• Excellent written and verbal communication; presentation and interpersonal skills.
• Experience with CRM systems and marketing automation; able to manage multiple projects.

Responsibilities

• Develop and implement marketing strategies for all events and venue rentals.
• Manage digital channels: SEO, SEM, social media, email, PR, and print.
• Create press releases, brochures, website content, and social media posts.
• Analyze campaigns and report ROI and key metrics.
• Manage the marketing budget and resource allocation.
• Build relationships with media, partners, and arts organizations.
• Oversee branding and visual identity of venues.
• Conduct market research on audiences and trends.
• Collaborate with programming and operations for cohesive promotions.
• Coordinate ticketing platform marketing integrations and promos.

Skills

Strategic marketing

Campaign execution

Digital marketing

Audience development

Budget management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

CRM systems

Marketing automation

SEO/SEM tools

Email marketing platforms

Job description

About the Role

Our client, a prestigious organization within the Arts & Entertainment sector, is seeking a strategic and results-oriented Marketing Manager to oversee the promotional efforts for their esteemed performing arts venues. This role is based in Welkom, Free State , and offers a dynamic Hybrid work arrangement, combining office-based responsibilities with remote flexibility. The ideal candidate will have a deep passion for the performing arts and a proven ability to develop and execute innovative marketing campaigns that drive audience engagement and ticket sales. You will be responsible for shaping the brand identity of our venues and ensuring they are positioned as premier destinations for cultural experiences in the Free State. This is a key role for someone looking to make a significant impact in the region's cultural landscape.

Key Responsibilities

• Develop and implement comprehensive marketing strategies for all performing arts events and venue rentals.
• Manage all marketing channels, including digital advertising, social media, email marketing, public relations, and print advertising.
• Create compelling marketing collateral, including press releases, brochures, website content, and social media posts.
• Analyze marketing campaign performance and provide regular reports on ROI and key metrics.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Build and maintain strong relationships with media outlets, community partners, and arts organizations.
• Oversee the branding and visual identity of the performing arts venues.
• Conduct market research to identify target audiences and emerging trends in the performing arts.
• Collaborate with programming, development, and operational teams to ensure cohesive event planning and promotion.
• Manage ticketing platform marketing integrations and promotions.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 6 years of experience in marketing, with a significant portion dedicated to the Arts & Entertainment industry, specifically performing arts.
• Proven track record of developing and executing successful marketing campaigns that increase audience numbers and revenue.
• Expertise in digital marketing, including SEO, SEM, social media management, content marketing, and email marketing.
• Strong understanding of the performing arts landscape and audience demographics.
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Experience with CRM systems and marketing automation tools.Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strategic thinker with strong analytical and problem-solving abilities.
• Must be comfortable working in a Hybrid model, balancing remote and in-office work in Welkom, Free State.

Benefits

• Competitive salary package commensurate with experience and qualifications.
• Opportunity to shape the marketing direction of prominent performing arts venues.
• A dynamic and collaborative work environment.
• Professional development and training opportunities.
• Access to exclusive performances and cultural events.
• Contribution to the vibrant cultural scene of Welkom and the Free State.